Tag: Tracking

 A semiconductor “shortage” and plan for geographic self-sufficiency are catalysts for and oversupply of chips in 2023 and a meltdown of the equipment market, according to the report “The Global Semiconductor Equipment: Markets, Market Shares, Market Forecasts,” recently published by The Information Network. In 2021, the semiconductor industry is being influenced by the need for capacity increases during the post-Covid recovery. The industry is also exhibiting solid demand for semiconductor drivers such as 5G, cloud computing, gaming, EVs. The semiconductor “shortage” and sanctions against China are catalysts for producing an oversupply of semiconductors and an equipment meltdown in 2023. A ... Read more

These days, we do most of the brand campaigns and initiatives through online media and social media. Monitoring experts have to use tools to track keywords on social media, blogs, news portals, etc. Brand monitoring is also used to find and identify influencers, analyze your competitors, and develop developments in the industry. It allows your brand to monetize on press opportunities and help you gain public insights and needs. In today’s day and age, brands try to engage with more bloggers/influencers via partnerships and sponsorships to discuss the brand and its products/services. Brands also share relevant keywords with the influencers, ... Read more