Tag: advertising

WEBWIRE – Thursday, July 27, 2023 To further their ongoing commitment of driving greater coverage of womens sports, Disney Advertising and Ally Financial Inc. (NYSE: ALLY) have created two first-of-their-kind SportsCenter takeovers, with an emphasis on incredible womens sports moments. The takeovers, which feature exclusive content, are a continuation of the game-changing multi-year, multimillion dollar sponsorship package Ally and Disney announced earlier this year. Set to be anchored by Elle Duncan and Nicole Briscoe, the SportsCenter takeovers will be led primarily by an all-female production team and are scheduled to air both in-show and during commercial time throughout the 11 ... Read more

 The Web Marketing Association announces the Call for Entries for the 21st annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, social media and voice skills in 86 industry categories. The Competition website is located at www.iacaward.org and the deadline for entry is January 31, 2023. “Online advertising is a critical component of today’s marketing mix,” said William Rice, President of the Web Marketing Association. ... Read more

 The Web Marketing Association is looking for the best advertising Websites in the world as part of their 26th annual international WebAward Competition for Web site development at the WebAward Web site. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including advertising, design and marketing web sites, based on the seven criteria of a successful Web site. The deadline for advertising web sites to enter to be judged is May 31, 2022. “The advertising industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts,” ... Read more

 BAM Advertising & Marketing started off the year with a big win. The Pittsburgh-based agency collected its first ever PRSA Renaissance Award Thursday, January 27 in PointView Hall at Carnegie Science Center on the city’s North Shore. The agency took home an award in the Digital Marketing Campaign category for its work with Allegheny Millwork & Lumber. To top things off, out of 76 total entries and 44 awards, BAM took 3 for best in show. “This is a great time to be part of BAM Advertising,” said President Bill Berry. “Our roots were based in traditional advertising. But when ... Read more

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that new global research reveals that Airport advertising delivers the highest perceived value for brands when compared to Online Display, Social Media, TV and Press advertising environments. The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 consumers in five advertising markets: China, France, Germany, UK and the USA. The study shows that advertising at the Airport is seen by consumers to be more valuable and more prestigious than other advertising environments, conferring status and a belief that a product is more ... Read more