Tag: Ericsson

Emodo, an Ericsson company, today announced its partnership with HUMAN Security, Inc. (formerly White Ops), the global leader in collective protection against sophisticated bot attacks and fraud. In joining the Human Collective, a new program designed to protect the digital advertising ecosystem from the impacts of fraud, Emodo is doubling down on its mission to provide the highest quality data available in the mobile advertising industry.  Sophisticated bots pose an increasingly significant threat to the demand and supply sides of the programmatic ad ecosystem. For years, Emodo has been on a mission to improve the quality of targeting data and ... Read more

Emodo, an Ericsson company providing high-impact audience, inventory, and creative advertising solutions, today announced its acceptance into the Network Advertising Initiative (NAI), a not-for-profit dedicated to responsible data collection and its use for digital advertising. Joining the NAI validates Emodo’s exceptional privacy-centric advertising technology, and furthers the company’s commitment to raising the industry standard for privacy. “Our team sees new laws and regulations from government and regulatory bodies as an exciting call to protect consumers and innovate privacy choices,” said Kelly Anderson, Emodo Senior Vice President and Head of Data Privacy and Protection. “High-quality and high-impact advertising should not be mutually exclusive ... Read more

Emodo, the independent marketplace for quality-verified advertising, today announced it has acquired Axonix, a mobile-first, programmatic advertising exchange, terms of this deal were not disclosed. This strategic acquisition extends Emodo’s horizontal expansion as an independent platform with direct connections to hundreds of demand side partners (DSPs), publishers and supply partners while bringing verifiable accuracy to both the demand and supply sides-of the programmatic ad ecosystem. The move comes on the heels of a record year for the company, further fueling its next phase of global growth.  Axonix’ business provides app and mobile web publishers with a suite of supply-side tools ... Read more