Author: otisreynoso

Ericsson Emodo Acquires Axonix, Doubling-Down on Mission to Improve Mobile Advertising Globally

Emodo, the independent marketplace for quality-verified advertising, today announced it has acquired Axonix, a mobile-first, programmatic advertising exchange, terms of this deal were not disclosed. This strategic acquisition extends Emodo’s horizontal expansion as an independent platform with direct connections to hundreds of demand side partners (DSPs), publishers and supply partners while bringing verifiable accuracy to both the demand and supply sides-of the programmatic ad ecosystem. The move comes on the heels of a record year for the company, further fueling its next phase of global growth.  Axonix’ business provides app and mobile web publishers with a suite of supply-side tools ... Read more