Tag: Dixon

 Each year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. Rise Of Predictive Platforms: With COVID-19 continuing to change the way business is done across the globe, Referral Marketing businesses everywhere are faced with how best to support their members when the majority are no longer leaving home like they used to. The FTC in the USA has recently called out referral marketing companies for allowing their members to use deceptive practices to enroll sellers. Once again ... Read more

 Arthur Dixon, today, has formally announced his bid to serve as the next representative from Texas’s 30th Congressional District in the United States House of Representatives. The seat recently became open when Congresswoman Eddie Bernice Johnson announced her plans to retire at the end of her 15th term. A life-long Texan, Dixon, 25, will be one of the first GenZ and youngest major political candidates in Texas history, a trait he sees as a boost in a traditionally younger voting district. “Eddie Bernice Johnson is a political icon both in Texas and throughout the United States and I wouldn’t be ... Read more

 Ben Dixon serves as CEO of NaXum Online Marketing Services, a 22 year old software company that serves referral marketing companies around the globe. When asked about predictive actions and why their newest gamified platform was created he shared: “We wanted clients to have the real data on exactly ‘what’ messages and posts in social media were actually making a difference in growing the brands. If we wanted to track the promoters actions, we would need to create an app so compelling that the promoters would actually want to use it daily. That was when we asked the question, ‘what ... Read more

 Naxum’s CEO, Ben Dixon, hosted a panel through the Direct Selling Executive Forum to explore strategies for referral marketing companies today and how technology has changed at NaXum. The COVID-19 Pandemic changes the way the direct selling business was done around the world, and the executives on the panel shared how new technology, people and processes all play a key role in companies continuing to win today. Executives from three continents were on the line to discuss the topic broadcasted on NaXum’s Facebook: On their panel: – Chris Cicchinelli, CEO of Pure Romance– Shilpa Ajwani, Prev Managing Director, Tupperware India– ... Read more

 In a panel held by NaXum’s CEO Ben Dixon, a group executives explored the power of relationships with top talent. The panel included: Kevin Crandall, VP of Sales @ShakleeDavid Fleming, CSO @NorwexMichael Hutchinson, Founder @inCruises The questions for the broadcast on Facebook included: 1) What are two qualities you look for in a top field leader? “One, is optimism, because, we’ve been…well, we’re still going through an incredibly weird time, unlike anything we’ve ever experienced before. And what I found is that the leaders who are optimistic about life, about their business, about all of the things going on, understanding ... Read more