Author: noratrott4693

 Consumer Packaged Goods (CPG) companies are consistently in the Top 5 spenders in marketing, with an average of 50% of the investment in digital media. That is an average of more than $800 million each year on marketing – the highest of any industry. (Source: Kantar Strategy) CPG companies significantly trail their retail peers in accessible consumer data to make effective business decisions, with some estimates that they have less than 10% of all traffic and customer relationship databases (CRM). This disparity provides an opportunity for brands to partner with merchants, through analytics companies such as Evidnt, to capture and ... Read more