Author: maisiewhitney3

 Macrosoft conducted a Customer Communications Management (CCM) best practices survey. 584 people participated in the 21-question on-line survey. Macrosoft believe this question is not only a bell-weather of companies that are (or are not) on the leading edge of AI but also are (or are not) on the leading edge of other advanced CCM methods and systems. Select Survey Findings 1. The vast majority (74%) of AI-positive respondents indicate their company is already using customer mapping techniques in CCM operations. 2. 60% of AI-positive respondents indicated their company is on a single CCM communications platform, as opposed to a much ... Read more