Tag: Zinrelo

COVID-19 has had a negative impact on many businesses. When the business cash inflow becomes acute, marketing budgets are the first to take a hit. According to Forbes, acquiring new customers can be 5x more expensive than retaining existing customers. A limited marketing budget and pressure to keep a steady revenue stream highlights the importance of loyal customers. With an objective to improve customer retention and repeat purchase revenues, German-Bliss Equipment launched their rewards program: Parts Advantage Rewards System. The Rewards System awards customers loyalty points for completing certain activities. These points are then redeemed for rewards. Balancing the accrual ... Read more