Tag: Xandr

Xandr, AT&T’s advanced advertising company, announced a new deals platform within Xandr Monetize. Xandr’s Monetize SSP now offers a feature-rich, intuitive deals platform coupled with marketplace innovation which empowers sellers to drive high-value transactions with buyers. With private marketplace spending surpassing the open exchange in 2020 for the first time ever,[1] it is clear deals are becoming increasingly important. Programmatic deals are now the preferred transaction type with buyers driving demand for deals as they want the most premium and safe inventory, especially when it comes to Connected TV (CTV).  “The pace of evolution in the programmatic market has increased dramatically – ... Read more