Tag: Serena

In 2019, Nike and Serena Williams partnered to create the Serena Williams Design Crew (SWDC), an apprenticeship program to promote diversity in design. It brought together 10 talented designers from New York City, each specializing in their own discipline, and tasked them with creating a Serena-inspired women’s performance and lifestyle collection spanning footwear, apparel and accessories — which they’re now ready to unveil. While the product is the culmination of a six-month design curriculum at Nike, the vision proposed by SWDC — that diversity fosters creativity and inclusion goes hand in hand with innovation — is just beginning. A second year of the ... Read more