Tag: mango

Mango creates a new brand management division and appoints Blanca Mu�iz as its new Chief Brand Officer

WEBWIRE – Friday, January 12, 2024 he new management division, which will promote the Mango brand worldwide, will be led by Blanca Muiz, who in the company hierarchy will report to the Chief Executive Officer, Toni Ruiz, and will form part of the Steering Committee. Her appointment will allow Mango to consolidate an innovative brand strategy that will strengthen its differentiated value proposition, committing to design, innovation and sustainability as the key pillars of its products. The new brand management will foster closer ties and greater recognition and loyalty of its customers, whom the company places at the centre of ... Read more

Mango Man once again joins forces with Antoine Griezmann to present ‘Move Forward’, its new brand concept

WEBWIRE – Wednesday, April 26, 2023 Barcelona and Madrid have woken up to billboards and canvases with criticisms about the footballer, taken from actual publications in the media and on social media, accompanied by the message Move Forward, generating expectation about the purpose and authorship of this action. Mango Man is the driver of this campaign, which it is using to launch Move Forward, the brands new concept based on overcoming challenges, which features Antoine Griezmann as its ambassador. The Mango menswear line and the French footballer wish to highlight the importance of not giving up and of overcoming adversity ... Read more

Mango makes its debut as sponsor of the Trofeo Conde de God� and dresses over 400 members of the organisation

WEBWIRE – Friday, April 14, 2023 The company will be responsible for dressing all tournament staff over the next three years, including ball boys and girls, line judges and umpires, as well as members of the organisation. Mango is also beginning its first year as technical sponsor of the tournament with the launch of a new capsule collection inspired by tennis, as well as the design of the first-line merchandising of the tournament. The sponsorship is part of Mangos commitment to develop closer ties with the regions in which it is present. Mango, one of Europes leading fashion groups, is ... Read more

Mango StartUp Studio invests in the party clothing rental start-up La M�s Mona

WEBWIRE – Thursday, March 16, 2023 The company is investing through a participation loan and launching a clothing rental pilot trial on its website via the new Mango Renting service, making it possible to offer greater versatility. For its part, La Ms Mona will learn about the operation of a large company, be able to scale up its business model and will receive advice from Mango professionals, among other benefits. This is the third Mango StartUp Studio investment, after investing in the start-up specialising in the resale of textile waste, Recovo, and the on-demand salary and flexible remuneration business, Payflow. ... Read more

Mango Home Arrives in the United States

Its homeware line is now available in 32 markets and this is the first time it will be sold outside Europe. Mango Home’s entrance in the United States is part of the expansion plan that Mango is implementing in the country. Mango Home was created in 2021 to satisfy its customers’ demand for homeware products. Barcelona – WEBWIRE – Friday, May 6, 2022 Mango, one of Europe’s leading fashion groups, is entering the United States homeware market.Through Mango Home, the company’s homeware essentials line, the company has added to the American version of its ... Read more