Tag: Jorge

The most important thing is to plan and project cash flows, in order to make accurate forecasts about the growth of the company. In addition, it provides you with possible financial risks that you may face. Growth is critical to the long-term survival of a company. This growth allows the acquisition of new customers, talent and important financing. In addition, it drives business performance and the profits that are made. And while growing up may seem scary, the benefits are invaluable. However, as in any aspect of life, growing up requires keys that allow you to be as sustainable as ... Read more

The best thing about Video Marketing, and Digital Marketing in general, is that it has no great restrictions and gives us the freedom to experiment, make mistakes, learn and evolve without limits. Video has become the star format of Digital Marketing. More and more companies and brands are offering this type of content to improve their results, and this trend can be taken advantage of by your food and beverage business (stores, multistores, supermarkets, bars, and more) to make a leap in quality. You can also use video to sell more. Jorge Zuñiga Blanco, a successful entrepreneur from Costa Rica, ... Read more

It’s not that they’re a sign of interest; they’re an opportunity to find out what really motivates your prospect. You have to learn how to overcome objections from your customers without making them feel that they’re being painted into a corner just to make the sale. How to overcome objections from your clients is a basic part of sales.  Being prepared to turn a “no” into a “yes” is something that every successful salesperson has to be prepared to do.   Those who really excel will be prepared even before beginning the negotiations.  Jorge Zuñiga Blanco, an entrepreneur and sales ... Read more