Tag: JCDecaux

Paris – WEBWIRE – Tuesday, February 27, 2024 JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, confirms that it has entered into an agreement with Pargesa Asset Management S.A., to evaluate an intended coordinated disposal of their stakes in APG|SGA of 30% and 25.3% respectively, following the announcement of APG|SGA that its Board of Directors has decided to initiate a process which aims at finding a potential acquirer for the entire company. In case a third party makes an attractive offer, JCDecaux SE will consider selling its shares in light of its capital allocation plans into ... Read more

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced the launch of its programmatic offering in France. JCDecaux’s digital inventory in cities and airports will gradually be made available for programmatic buying through VIOOH, a global digital out of home marketplace. VIOOH’s platform connects advertising buyers and sellers in a premium marketplace, making JCDecaux France’s digital out of home (DOOH) inventory easily accessible. Through this initiative, the outdoor advertising sector is connecting to the programmatic digital ecosystem. JCDecaux is accelerating the digital transformation of outdoor advertising JCDecaux operates over 33,000 digital screens in 52 countries, delivering ... Read more