Tag: Groupe

L’Oreal Groupe, together with Hotel Shilla and Anchor Equity Partners, is launching a newly created luxury beauty brand ‘SHIHYO’ through Loshian, a third-party joint venture. This is the first time L’Oreal is launching a new beauty brand through a joint venture. “SHIHYO” is a new luxury beauty brand launched by L’Oreal Groupe, together with Hotel Shilla and Anchor Equity Partners through a joint venture Loshian SHIHYO, which means “the wisdom of time,” is a newly created skincare beauty brand inspired by the Asian wisdom of the 24 seasons. SHIHYO embodies the healthy energy of nature, powered by herbal sciences. The ... Read more