Tag: Footprint

Lighter Footprint, Brighter Tomorrow: ASICS Upcycles Second-Hand Clothes To Create New Running Shoes

Today, ASICS is giving a boost to runners and the planet with the launch of SUNRISE REBORN™ PACK of new running shoes made from recycled clothing collected in Japan. To create the shoes, ASICS employed the same advanced technology it used to craft a range of upcycled apparel and footwear created for the Japan team wear for an international sporting event. This innovative technology allows ASICS to recycle, remake and restyle discarded materials into new textile designs, like the SUNRISE REBORN™ running shoes. In the case of SUNRISE REBORN™, ASICS used second-hand clothing collected in Japan to create a new ... Read more