Tag: Effectiveness
Hong Kong – Effectiveness of second phase of territory-wide large-scale anti-illicit cigarette enforcement operation “Tempest” by Hong Kong Customs (with photos)
Effectiveness of second phase of territory-wide large-scale anti-illicit cigarette enforcement operation “Tempest” by Hong Kong Customs (with photos) ****************************************************************************************** Hong Kong Customs mounted a territory-wide large-scale special operation codenamed “Tempest” since February 19 to step up enforcement in combating illicit cigarette activities on all fronts at each control point and all districts across the territory in Hong Kong. As of March 14, including the figures of the first phase, Customs detected a total of 1 361 related cases and seized about 61 million suspected illicit cigarettes, about 8 340 grams of cigars, and about 540g of manufactured tobacco products, with ... Read more
Hong Kong – Effectiveness and situation of first phase of territory-wide large-scale anti-illicit cigarette enforcement operation “Tempest” by Hong Kong Customs (with photo)
Effectiveness and situation of first phase of territory-wide large-scale anti-illicit cigarette enforcement operation “Tempest” by Hong Kong Customs (with photo) ****************************************************************************************** Hong Kong Customs mounted a territory-wide large-scale special operation codenamed “Tempest” in mid-February to step up enforcement in combating illicit cigarette activities on all fronts at each control point and all districts across the territory in Hong Kong. In the first phase of the operation (as of February 28), Customs detected a total of 560 related cases and seized about 16 million suspected illicit cigarettes, about 1 760 grams of cigars, and about 400g of manufactured tobacco products with ... Read more
New WARC Awards for Effectiveness, North America Edition, in association with LIONS, are launched
WARC, the global authority on marketing effectiveness, has today launched the WARC Awards for Effectiveness, North America Edition (www.warc.com/awards/effectiveness/north-america). Delivered in association with LIONS (www.canneslions.com/enter/awards), using world-class expertise in award management and judging, this new competition will shine a light on marketing greatness in the region. Philip Thomas, CEO, Ascential Intelligence & Events and Chair, LIONS Paul Coxhill, CEO, WARC Cheryl Guerin, EVP, Global Brand Strategy & Innovation, Mastercard Pam Forbus, SVP, Chief Marketing Officer, Pernod Ricard, USA The Awards are built around the benchmarks of the WARC/LIONS Creative Effectiveness Ladder and B2B Effectiveness Ladder (www.warc.com/about-creative), which provide universal frameworks ... Read more