Tag: Coca-Cola’s
A Deeper Look at Coca-Cola’s Emerging Business in Alcohol
WEBWIRE – Monday, June 13, 2022
In 2018 in Japan, The Coca-Cola Company launched Lemon-Dou, its first ready-to-drink alcohol beverage. Lemon-Dou was an experiment in Japans fast-growing Chu-Hai drinks category.
Lemon-Dou was also the companys first entry in the alcohol beverage market since the late 1970s, when Coca-Cola owned a winemaker in California.
Today, the company has a small yet growing portfolio of alcohol beverages. All were created with consumers in mind. The next addition is ready-to-drink Jack Daniels & Coca-Cola, inspired by the iconic bar cocktail. The pre-mixed cocktail is planned to first be ... Read more