Tag: CleverTap

MOUNTAIN VIEW, Calif. and MUMBAI, India, Jan 23, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform today announced the top 2024 MarTech Trends which will transform the way brands deliver customer experiences.   The convergence of data privacy regulations, advancements in AI and increasing demand for personalized content will redefine the MarTech landscape. Among other areas, here’s where CleverTap anticipates seeing the most activity in 2024: 1. AI: the new-age consultants  As customer engagement evolves, Generative AI will go beyond mere suggestions to definitive prescriptions. It will guide brands toward optimal courses of action, transforming customer engagement into not ... Read more

MOUNTAIN VIEW, Calif. and MUMBAI, India, Dec 7, 2023 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today announced the launch of Signed Call™, an industry-first, VoIP-enabled, in-app voice capability for trusted and contextual customer engagement. Signed Call™ equips CleverTap customers with an effective way to engage with end-users, leveraging VoIP-enabled in-app calling for real-time, secure, and contextual customer experiences. In the current landscape, when a brand attempts to reach its users through voice-calls (via unknown phone numbers), there is a risk of being marked as spam or worse used for scam; potentially lowering the brand’s credibility and hampering ... Read more

CleverTap, the all-in-one engagement platform, today announced the appointment of Sidharth Pisharoti as the new Chief Revenue Officer. In his new role, Sidharth will be responsible for driving CleverTap’s growth across India, META, and Asia Pacific regions, as well as designing and executing the company’s go-to-market strategy. Sidharth Pisharoti Sidharth brings a wealth of experience in the technology and software industries, with a strong focus on revenue generation and driving sales. In his career spanning 2 decades, Sidharth has a proven track record of leading sales teams across Asia Pacific, Europe, and LATAM regions. His expertise in business development equips ... Read more

CleverTap, the leading global B2B SaaS platform for customer engagement and retention, has made its platform available within the UAE through data centers hosted on Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN). It will help CleverTap’s customers in the UAE strengthen compliance in accordance with amendments to the DIFC (Dubai International Financial Centre) Data Protection Law and the updated Data Protection Regulations enacted on May 21, 2020, and effective since July 1, 2020. These regulations are aimed at further enhancing the protection of all personal data belonging to UAE citizens and is applicable to any entity processing ... Read more

CleverTap, the World’s #1 retention cloud, released the findings of its Foodtech and E-Commerce industry Benchmark Reports. Foodtech and e-commerce apps experienced exponential growth during the pandemic. According to App Annie’s State of Mobile Report 2022, time spent on shopping apps scaled to more than 100 billion hours – up 18% year-on-year. Users spent 50% more sessions YoY in 2021 than in 2020 on foodtech apps. The benchmark reports reflect data collected from Asia-Pacific, Europe, India, Latin America, Middle-East, and North America. The findings offer insight into how consumers engage with foodtech and e-commerce apps. Marketers can craft and deliver ... Read more