Tag: BlueOcean

BlueOcean, a leading brand intelligence platform, today announced a public market brand data API that enables financial institutions to unlock real-time consumer and brand sentiment which will launch later this year. Private equity firms, hedge funds and other financial institutions can leverage BlueScore API for always-on insights to outmaneuver competitors still tethered to conventional market analysis tools. BlueOcean already manages brand for more than $18 trillion worth of stock value for Fortune 500 companies including Microsoft, Google, Bloomingdale’s, Alen Air, Cisco, Alteryx, Juniper Networks, and others.  Similar to Exchange-Traded Funds (ETFs), the BlueScore API enables financial institutions to continuously track ... Read more

BlueOcean today launched Brand Navigator, a powerful AI-driven brand strategy platform that enlightens companies with always-on answers about their respective brand strategies and positioning. Brand Navigator strengthens companies with continuous brand insights and actionable guidance to outmaneuver less nimble competitors. “BlueOcean has become an amazing resource as we continue to sharpen our ability to monitor, understand and act through the lens of brand across all of our commercial offerings,” said Tim Hoppin, Director Brand Strategy at Microsoft. “We’re excited to work closely with BlueOcean and use their tools and expertise to strengthen our relationship with the millions of global customers ... Read more