Tag: AppsFlyer

AppsFlyer and Facebook Gaming have launched an exclusive playbook for gaming app marketers. Introducing Gaming Apps: Strive and thrive with AppsFlyer and Facebook Gaming on iOS 14+, this playbook will set clear pathways and set gaming app marketers up for success. In today’s privacy-first era, gaming app marketers are constantly navigating the evolving landscape with updates to performance marketing strategy, while planning to stay ahead of the curve. Particularly to tackle the changes for users of iOS devices, advertisers have had to make several changes to adapt to new iOS 14+ policies. Showcasing the best practices and solutions for gaming ... Read more

AppsFlyer, the marketing measurement and experience platform, today launched Conversion Studio, a hyper-flexible solution for conversion value measurement. Conversion Studio enables marketers to master conversion values by maximizing the lifetime value measurement for post-install activity simply and effectively within the limited capacity of the SKAN framework. “With Conversion Studio, we set out to help marketers with a challenge that has plagued them in the post iOS 14 era: the difficulty in understanding how valuable their acquired users are in the long run,” said Roy Yanai, Head of Product, SKAdNetwork, AppsFlyer. “By design, SKAN limits advertisers to a single conversion value, ... Read more