Tag: A-List

Grey Rises from the ‘Dead’ with Winning Streak WEBWIRE – Tuesday, March 15, 2022 It isn’t every day that an ad agency rises from the dead.   In November 2020, when WPP announced it was merging Grey and AKQA into a new “global creative solutions network” dubbed AKQA Group. The assumption was that the legacy Grey brand would be no more. The Ad Age article regarding the move showed a gravestone etched with the words: “Here lies Grey. Survived by AKQA.”   But Grey’s demise was greatly exaggerated. And, in fact, that tombstone became the motivator for the ... Read more