Author: zglbridget

balabala x Tmall Super Brand Day “Endless Dreams” Super Show scored a super success last week in Shanghai. balabala is the first children’s clothing brand to join forces with Tmall Super Brand Day, balabala x Tmall achieving record sales of US$26.9 million during the event (9-12 April), with US$5.7 million on a single day on Tmall. Activities across Balabala’s 4,000+ stores on the Chinese Mainland and Hong Kong joined those at the official Tmall store and live broadcast platforms. The highlight of the event was the fashion Super Show presented with Shanghai Fashion Week entitled Endless Dreams, celebrating balabala’s vision ... Read more