Author: willahyman
Earth Treks, Planet Granite, and Movement Climbing + Fitness Adopt One Cohesive National Brand Identity Climbers Will Love
The Rebrand Helps Solidify Movement’s Marketplace Position as the Largest Community of Climbers in the U.S.
El Cap-Movement announced today that the company is moving its Earth Treks and Planet Granite gyms under the Movement brand-umbrella to simplify and clarify its marketplace position as the nation’s largest community of indoor climbing gyms. Starting today, the seven Earth Treks, six Planet Granite facilities, and three legacy Movement Climbing + Fitness gyms will all form one cohesive brand under the name Movement Climbing, Yoga, & Fitness. “Having all our gyms unite under the Movement brand will make it easier for our members ... Read more