Author: terral42866
Hilton Named Most Valuable Hotel Brand by Brand Finance
WEBWIRE – Friday, January 28, 2022
Brand Finance has named Hilton the worlds most valuable hotel brand in its 2022 Global 500 Report. Hilton led both the hotel and broader tourism sector with a brand value of $12 billion, now higher than its valuation before the COVID-19 pandemic.
Now that lockdown rules have eased in most countries, the tourism sector has seen a boost in staycations as well as a partial return of business travel, said David Haigh, chairman & CEO of Brand Finance. Hilton has prepared well for this moment, opening more than one hotel ... Read more