Author: sterlinghauk154

NaXum CEO, Ben Dixon Explores Integrating Cause-Based Marketing Into Your Culture

 Each year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. A Cause Bigger Than Yourself In our last report, we highlighted the trend of tastefully tying causes to your direct sales company as a must to “Engage for Good.” Causes continue to be catalysts for viral participation and enhancing the story of direct selling companies across the globe. Companies today are tying causes into the experience of being a member in unique ways: Some are rewarding their ... Read more