Author: shelliebroun

Tobacco Road Sports Radio, LLC and Southern Broadcast Media Announce Partnership

Tobacco Road Sports Radio and Southern Broadcast Media of Winston-Salem have announced a partnership to provide radio coverage of high school sports on Southern’s owned and managed stations in the Triad, the companies announced Thursday. Tobacco Road Sports Radio, LLC launched in Sept 2020 in the Triad of North Carolina (Greensboro/Winston Salem/High Point). Tobacco Road will produce “High School Football Game of the Week,” to be broadcasted across Southern Broadcast Media’s terrestrial stations in the Triad on Friday nights in the fall. Those stations include WTOB in Winston-Salem (980AM & 96.3FM), WWBG in Greensboro (1470AM) and WCOG in Greensboro (1320AM). ... Read more