Author: kimberleyi58

Tracer Tech, headquartered in Sharjah Research Technology and Innovation Park (SRTIP), UAE, is set to launch its new food safety and traceability application, powered by leading asset management provider Verofax.Tracer’s food safety solution enables CPGs (consumer packaged goods) and retailers to engage with consumers directly by making products that are digitally enabled and verifiable. Built on top of Verofax’s blockchain-based traceability platform, the Tracer App empowers consumers to choose food items based on their personal preferences such as freshness, sustainability and ethical sourcing, in a differentiated interface that drives satisfaction and loyalty. 70% of shoppers value traceability according to a ... Read more