Author: karolcastella06

PossibleNOW and TrustArc Announce Strategic Partnership to Expand Privacy and Preference Capabilities within Their Respective Platforms

Headquartered in Walnut Creek, Calif., TrustArc and its Privacy Management Platform extends PossibleNOW offerings with specific privacy capabilities for enterprise customers, such as data subject requests and cookie consent. Using TrustArc’s Cookie Consent Manager, organizations can take control of compliance with regulations such as GDPR and CCPA while delivering consumers a branded, customized consent experience. Deep, configurable website scanning – including behind logins – ensures that website tracking behaviors are understood and applied to policy documentation. Our combined solutions continually keep ahead of the evolving regulatory landscape. “PossibleNOW’s core target market for our consent and preference management ... Read more
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