Author: juanschutt051

Entrepreneur and business expert Jorge Zuñiga Blanco explains the differences in marketing between startups and corporations, and how to excel at both. San José, Costa Rica – WEBWIRE – Monday, February 28, 2022 To get to the most valuable accounts, you must first learn how to identify them, and Account-Based Marketing (ABM) can help you do that. ABM is a segmentation strategy used mostly in the B2B sector to reach specific accounts through personalized marketing actions and content for each of them. Marketing is important for all types of businesses regardless of their size, but your approach should ... Read more