Author: haroldswann498
AVIA Releases OTT Study in Singapore at its First OTT Upfront Showcase Presenting Premium Content at its Best
The Asia Video Industry Association (AVIA) has released a new research study entitled Premium OTT – Building its Rightful Place in the Digital Market, to understand the usage of different video services in Singapore and attitudes towards them. The independent research study conducted by Milieu Insight was unveiled to agencies, advertisers and brands at AVIA’s first OTT Upfront Showcase where two of the region’s top premium video services, iQIYI and Viu, presented previews and highlights of their upcoming slate of content to the audience at a closed-door event. The research shows that Premium OTT streaming services (OTT) are clearly differentiated ... Read more