Author: florentinawimble
Authentic Brands Group Finalizes the Acquisition of Reebok
New York, NY – WEBWIRE – Tuesday, March 1, 2022
Authentic Brands Group (ABG) today announced that it has completed the acquisition of Reebok from adidas. As it ushers in its largest acquisition to date, the global brand development, marketing and entertainment company is charting a new path for Reebok.
Reebok is a brand that needs no introduction, said Jamie Salter, Founder, Chairman and CEO of ABG. The Reebok team has done an incredible job of cementing Reeboks place in the minds and hearts of consumers. Through ABGs operating model, Reebok will have the ability to ... Read more