Author: evaspera1985
HUGO BOSS gains one of the largest social media coverage in fashion week history with 4 billion impressions in 4 days
This event is our benchmark for what we will deliver as an experience to customers around the world as of today. It underlines the great potential and global brand strength of BOSS and pays into our target to turn customers into fans. I am more than excited to further enter this journey together with the team”, says Daniel Grieder, CEO of HUGO BOSS AG. Following its new growth strategy of boosting brands and targeting younger customer groups, HUGO BOSS celebrated the launch of its second BOSS X Russell Athletic capsule collection with an action-packed phygital experience. The physical collection presentation ... Read more