Author: darellwillilams

 Each year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. Data Trends In Referral MarketingCompanies are shifting from making decisions on “training indicator” data alone to exploring new ways to gather “leading indicator” data from the independent referral marketers that promote their offers. “NaXum has developed a suite of predictive Insight Tools that change the way companies plan, iterate, and execute throughout the year. ” –Ben Dixon, CEO Deploying Platforms To Maximize Leading Indicators:For decades, many direct ... Read more