Author: cornellk26

 “Breaking Bad News: 12 Essential Crisis Communication Tools” became a best seller on Amazon today. The richly researched book released in mid-2020 took seven years to complete. It is the first business non-fiction book to present a cohesive crisis communication system that brands can use to navigate even the most challenging reputation dilemmas. Jeff Hahn, owner and principal of Hahn Public Communications, said, “Brands don’t handle crisis situations every day but unexpected situations, malicious events and head-scratching screw ups happen every day, so crisis for any brand is not a matter of if, but when.” He went on to say, ... Read more