Author: conniebauer1311
Two New Category Pirates Business Books Hit #1 at the Same Time
Category Pirates, the leading digital-first business publisher, announced that their first two full-sized books, “The Category Design Tool Kit” and “A Marketer’s Guide To Category Design,” successfully achieved number one status in multiple categories on Amazon.com at the same time on Monday, December 6, 2021. “Category Design has emerged as the most powerful business skill on the planet,” said Category Pirates Co-Creator, Nicolas Cole. “Over the past 20 years, Category Creation has gone from being a little-known ‘positioning’ secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single ... Read more