Author: christalbehan2

The Future of Video in India is Bright, as Video Becomes Increasingly Democratized and Consumers Have It All

The Asia Video Industry Association held its third Future of Video India virtual conference to much optimism as industry leaders remained bullish on India’s long-term view, after its fifth straight quarter of economic expansion, with all round economic recovery and an economic rebound that is much broader based and across multiple sectors. Mihir Shah, Vice President, India, Media Partners Asia, opened the conference with an outlook on India’s video market, which showed a sharp rebound in the TV advertising market, after a depressed 2020. The market grew 37% last year and stood at U$S3.8 billion now. While the broader Pay ... Read more