Author: carolestrader
The Knowledge Group Has Scheduled a Live Webcast on Utilizing Consumer Surveys in Merger Investigations and Class Action Cases: Practical Guide
As the volume of merger activities increases, regulators are also intensifying their crackdown on potential antitrust violations. Recognizing the insufficiency of traditional market share measures in revealing the potential competitive impact of a planned merger, governments and parties are now shifting to the assessment of purchasing decision processes instead. Customer surveys, carefully done, can provide a better way to understand consumer behavior and predict market outcomes post-merger. Consumer surveys are not only used in merger reviews, but also in class action cases such as those related to employment. In this LIVE Webcast, antitrust experts Craig D. Minerva (Axinn, Veltrop & ... Read more