Author: bertieschnaars
WPP named a Leader in new analysis of Global Marketing Service Providers
WEBWIRE – Tuesday, August 16, 2022
WPP has been named a Leader among Global Marketing Service providers in The Forrester Wave: Global Marketing Services, Q3 2022 report. The research evaluated a field of 10 of the most significant service providers, which were invited to participate in the evaluation.
The report identifies that The integration of agency, technology, and consulting services brings together a converging landscape of holding companies, digital networks, and management consultancies. The result elevates the industry beyond advertising delivered by individual agency brands to marketing solutions delivered by teams of specialists. However, turning disparate, ... Read more