Tag: Original™

Today Mars Food introduced the first Ben’s Original™ global marketing campaign – “Everyone’s Original.” The new campaign is linked with the brand’s ongoing commitment to enhance inclusion and equity in service of its purpose to offer everyone a seat at the table. “The inspiration for the new campaign came from the simplest of places – our brand name,” said Rafael Narvaez, Global CMO and R&D Officer, Mars Food. “Original not only speaks to the quality of the world’s best rice brand, but also our vision of inclusivity that celebrates individuality. We are not defined by our age, gender, sexuality or ... Read more