Category: Sports

Unseeded Naresh Singhva of Maharashtra pulled off the biggest win of his career when he knocked out top seed Adith Achpal of TN in the boys Under-19 pre-quarter-finals of the 6th Cello NSCI Open National Circuit squash tournament, hosted by NSCI at their glass backed squash courts, here, on Saturday. The tournament is co-sponsored by Rubicon Consumer Healthcare and Hbits. Singhva, an Adivasi lad from Kalote, in Khopoli, ranked No. 64 in the country, trains at the Start Squash Academy in Khopoli, a free training facility under the mentorship of former India No. 1 Ritwick Bhattacharya. Singhva retrieved every ball the ... Read more

JioCinema continued to set new benchmarks as it clocked 2.5 Cr. concurrent viewers during the Qualifier 1 of the TATA IPL 2023 match between Gujarat Titans and Chennai Super Kings. JioCinema not only broke its own record for the third time this season but also equalled the World Record set during India vs New Zealand Semi-Final in the ICC 2019 World Cup.   On April 17, 2.4 Cr. viewers came together to watch MS Dhoni’s CSK defend against a high-octane run chase from Royal Challengers Bangalore with bated breath at the M. Chinnaswamy Stadium. This record was set after bettering the one they ... Read more

Today, adidas is unveiling Move For The Planet; a new global initiative that will harness the collective activity of sporting communities across the world. adidas is encouraging people to turn activity into action as it pledges to donate €1 to Common Goal for every 10 minutes of activity logged across 34 sports in the adidas Running app between 1 June – 12 June –up to €1.5m. The contributions will support projects around the globe that educate and engage communities on sustainability through sport. Ashley Czarnowski, Senior Director, Global Purpose Marketing at adidas said: “Move For The Planet is an opportunity to harness ... Read more

Today, adidas and Arsenal reveal the Arsenal home jersey for the 2023/24 season, marking the 20th anniversary of the ‘Invincibles’ season with a bold new look. Taking design inspiration from the kit worn by the record-breaking team, the jersey features a new shade of striking red offset with a white sleeve and a lightning bolt pattern that flows vertically from top to bottom. The new kit draws on the spirit and attitude of the ‘Invincibles’ team of 2003/04, marking the beginning of the 20th anniversary of Arsenal’s unbeaten Premier League season. The Arsenal crest, adidas’ logo, and three stripes down each sleeve all ... Read more

Reebok, a brand synonymous with sports and fitness, has announced a new chapter in its journey. Under the aegis of Aditya Birla Fashion and Retail Limited (ABFRL) in India, Reebok is re-establishing itself as a leading sports and performance brand with a powerful new campaign that resonates deeply with audiences. The campaign, titled ‘I am the New,’ features two extraordinary individuals who have defied stereotypes and created new rules for themselves – World’s No. 1 T20 batter Suryakumar Yadav and leading actor Taapsee Pannu. Their inspiring stories of overcoming challenges and charting their own paths embodies the campaign’s core message ... Read more

JioCinema, the Official Digital Streaming Partner of TATA IPL 2023, continues to set global benchmarks in the world of digital sports viewing as it clocked over 1300 Cr. video views in the first five weeks. Viewers were glued to JioCinema’s fan-centric presentation as the average time spent per viewer per match touched 60 minutes. TATA IPL 2023 on Connected TV reached twice the number of viewers than that on HD TV. “JioCinema continues to grow from strength to strength every week and it is based on clear evidence of consumer’s outright preference of catching the TATA IPL on digital,” said Viacom18 ... Read more