Category: Media

MX Player’s recently launched series Bhaukaal 2, which is inspired by the life of IPS officer Navniet Sekera, has taken the nation by storm with its gripping narrative and splendid performances. It’s successful opening has not only won over audiences but in a unique initiative, MX Player has associated with the Delhi Police from the historic Sadar Bazaar Police Station, one of the oldest police stations in India that was established in Delhi in 1861 and was also assessed as the best police station in the country in 2021. Lead actor, Mohit Raina, who enacts the role of the real-life ... Read more

Grapes, an Integrated-marketing agency, has announced the appointment of Partha Sengupta as the Creative Director. He will be based out of the agency’s Delhi office and will report to Shradha Agarwal, Chief Operating Officer and Strategy Head at the company. Sengupta will be responsible for the agency’s creative output for brands.    In his role, he will supervise the creative teams, assist in campaign conceptualisation, and will overlook art and creative teams, respectively.    Sengupta has been instrumental in conceptualising campaigns of several brands. Prior to this, he was associated with Wunderman Thompson as a senior creative director for more ... Read more

AcneStar face wash from the house of Mankind Pharma, collaborates with content creators and influencers to leverage fun and quirky content via Instagram Reels, thereby targeting the millennials with their new GenZ strategy. Considering that video has taken over the social media platforms to ramp up online consumption by creating social experiences, even India has emerged as the video-first market. Here, Instagram riding on the favorable wave of videos have seized the opportunity to deliver unparalleled entertainment and expanded its features by incorporating Reels that have been spreading like a wildfire. Hence, a trend of short form video has emerged ... Read more

Malini Agarwal- Founder & Creative Director MissMalini Entertainment & Girl Tribe From the onset of the pandemic there has been a spotlight on influencer marketing as a crucial part of the marketing mix. The rapid growth of the creator ecosystem over the last few years collided at light speed with the overnight realisation of marketers everywhere that most of their traditional mediums were obsolete in the Covid world. The result was not just a “trend” towards influencer marketing, but more of a paradigm shift. Digital content & influencer strategy is now top of mind from the very beginning of the ... Read more

Merge Infinity Global’s first startup-turned-independent digital advertising services and products agency, Chimp&z Inc has announced its global expansion in New York City and Toronto. This move will enable the agency to accelerate growth by widening the scope to build their international clientele and cater to partners on their roster from the American market.   The pulse of Chimp&z Inc, India’s leading full-service advertising agency with 240+ team members, is to go beyond its initial instincts and evolve to deliver impeccable marketing strategies for its international partner brands. Over the years, the agency has grown manifolds by partnering with international brands ... Read more

Mad Influence, one of India’s best social media influencer marketing agencies, went for a campaign, amplifying the release of the last season of Money Heist with an Indian element. The creators performed to the collaborative beats of Bella Ciao, featuring Dhol Tasha. Amazing work performances by Aadil Khan and Eshhanya Maheswari were no less active in delivering the expected outcome. A great dance performance was done by these great creators. As popular influencers and creators, they have been a privilege for Mad Influence. This music video was rehearsed and shot on the very same day by these popular creators. Influencers ... Read more