GROHE Experiences’ and Nitibha Kaul Join Forces to provide A&D community with the luxury experiences
GROHE Experiences, a brand platform of GROHE India, a leading bathroom solutions and kitchen fittings brand, launched the “Reel It In” workshop series with social media influencer Nitibha Kaul. These workshops are designed to offer the Architect and Designer community cutting-edge experiences in luxury, content creation, and brand engagement.
The first workshop in the series was held at The Lixil Studio in Bengaluru, which was attended by 25+ Architects and Designers. The workshop was conducted to showcase the potential of meta platforms with first-hand experience of how to create and curate engaging reels with tools and tricks that help them add value to the storytelling and content creation aspects relevant to their domain.
The event highlighted the significance of enhancing content quality, delved into the technical aspects of content creation, and underscored the necessity of integrating relevant case studies from esteemed architects within the industry. Additionally, the workshop placed a strong emphasis on brainstorming strategies to foster deep engagement.
The concept of “Reel It In” initially began as a simple content delivery platform. However, due to the overwhelmingly positive reception from the audience, GROHE Experiences is now gearing up to provide many more such experiential activations. The idea is to empower professionals in the Architects and Designers community with enhanced technical skills and knowledge.
GROHE Experiences aspires to offer imaginative and luxurious experiences that deeply engage with the audience, ultimately leading to heightened brand awareness.
Bobby Joseph, Leader, LWT India and Subcontinent, said, “Architect and Designer community plays a vital role in assisting us to take our products to the end customer. For the growth of our brands in the country, its vital that we aid the growth of Architects and Designers. The recent “Reel It In” workshop, conducted with Nitibha Kaul, is yet another one of our efforts to help the community enhance their visibility. As we move forward, we are more committed to providing the Architects and Designers with the resources and experiences they need to excel in their endeavors
Nitibha Kaul, actor and prominent social media influencer, expressed, “The inaugural “Reel It In” workshop was an absolute blast, brimming with engagement and enthusiasm. Attendees were treated to a comprehensive dive into the art of reel-making and left with a newfound determination to craft remarkable content. I thoroughly enjoyed interacting with the participants, sharing practical insights on conquering the social media realm and honing the craft of creating captivating reels. GROHE Experiences and I are thrilled to continue this initiative and eagerly anticipate hosting numerous more sessions of this workshop throughout India.”
Going ahead, GROHE Experiences has scheduled many more such workshops at its experience centers in Bangalore and Mumbai.
About GROHE:
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability. The brand offers life-enhancing product solutions as well as services with its dedicated portfolio, including its premium sub-brand GROHE SPA.
With water at the core of its business, the brand contributes to LIXIL’s Impact Strategy with a resource-saving value chain: from CO2-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower. Thanks to the hybrid communication ecosystem GROHE X, the brand provides further impulses for the industry. Whether digitally on the brand experience hub, physically or hybrid in the GROHE X Brand & Communication Experience Center in Hemer, Germany or on the road with the GROHE X Motion Trucks, the brand connects people to contribute to LIXIL’s purpose to “make better homes a reality for everyone, everywhere”. *includes CO2 compensation projects, more on grohe-x.com/sustainability