Elle Marketing and Events Enhances Website Design, Logo, and Branding for Utah Local Business

Elle Marketing and Events is excited to announce the completed refresh of a website design, logo, and branding for The Robin’s Nest Creative, creator of Dew Drops, a crafting embellishment line. Elle Marketing worked with The Robin’s Nest team to achieve a clean, clear, and fresh look. As a result, their new website tells the brand’s story in an easy-to-navigate way.

“I was pretty sure I knew who I was until these awesome ladies asked me a ton of questions about my direction, my internal wants, and much more,” said Rachel O’Crowley, owner of The Robin’s Nest Creative. “Our company really needed me to answer these types of questions. We now have the knowledge to move forward with our goals because of the guidance and experience of their entire team. Thank you very much to this wonderful team and Elle Marketing and Events! I will continue to use them in the future!”

Designing a new logo for a company can include multiple revisions with the creative team. The logo for The Robin’s Nest was redesigned to reflect the direction the brand is going. The bird has a Dew Drop shape in its wing and it looks like one of the company’s canvas art pieces.  Modern colors were chosen to reflect a bright and fun edge.

The company also worked with Elle Marketing’s creative team to assist customers to find what they are looking for on the website without any hassle or confusion while navigating. The new design and colors make the brand even more exciting. The creative team also enhanced the shopping experience by allowing customers to shop by color or shape, which is great for those looking to create their own project using their favorite shapes.

“We were so lucky to work with Rachel from The Robin’s Nest Creative on strategy and a 100% rebrand a few months ago,” said Lydia Martinez, owner of Elle Marketing and Events. “One of the things we discovered during her strategy session what that her old website wasn’t serving her needs. So phase two of the project was really getting her WordPress site set up and on-brand. We LOVE how colorful it is – pretty much like Rachel herself! It is much more reflective of the company and what they do!”

About The Robin’s Nest

The Robin’s Nest Creative was founded on a love of art and helping people experience the love of art. The Robin’s Nest craft store started in 1997 and evolved to include cake decorating, art supplies, custom framing, and home décor items. Over the years, hundreds of craft stores began to carry The Robin’s Nest product line including the first Dew Drops.

About Elle Marketing and Events

Elle Marketing and Events is a full-service boutique marketing, branding, and event company. Our team of experts tells the story behind your business through powerful copywriting, beautiful images, strong branding, creative design, strategic events, and more.