Vitamin Consumption Market Global Industry Analysis And Forecast by 2027
The Global Vitamin Consumption Market valued at USD 5.18 billion in 2019 and is expected to reach USD 9.10 billion by 2027, at a CAGR of 7.30 % during the projection period. Vitamins are micronutrients essential for the development, repair & metabolism of the human body. Significantly, they must be available in a sufficient amount in the human diet as the human body cannot produce them. Thus, its requirement provides ample scope for the development of vitamin supplying products market. Such products are mainly used in sports nutrition, food & beverage, nutraceuticals, and personal care industries.
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Multiple types of vitamins such as vitamins A, B, C, D, E, and K find application in animal feed, food and beverages, cosmetics, pharmaceuticals, and other industries. The Vitamin A market has gained significance as it offers higher returns. Vitamin is useful for ophthalmologic ailments such as night sightlessness, myopia, and cataract. Vitamin D helps control diabetes and hypertension and captivate calcium for maintaining bone health. The Vitamin D segment also provides satisfactory returns. The constant growth of the wellness industry, rising demand for healthier & nutritional foods among consumers worldwide, increasing consciousness about prevalent diseases, rise in per capita disposable income of consumers are the factors stimulating the vitamin ingredients market. Increasing knowledge about lifestyle diseases has further uplifted growth.
In recent times, vitamin deficiency has become common due to chaotic lifestyles, shortened mealtimes, absence of nutrients in processed food, and loss of nutrition during cooking. However, increased consumer awareness about it has resulted in a shift towards regular vitamin intake and opt vitamin supplements in their busy lifestyles. The rising health awareness and the growth of fitness centers and health clubs support and give momentum to the request for vitamin supplements. Moreover, vitamin supplements for women also offer lucrative opportunities for market players due to the growing emphasis on women’s health.
Growing knowledge about lifestyle diseases has encouraged the requests of nutritious food containing vitamins. Rising demand for better and nutritious foods, coupled with a rise in consumers’ per capita disposable income, contributes to the expansion of the market. Lack of information regarding the correct intake of nutritional supplements impedes the market growth and may restrict the demand for the product. However, rising consumption of junk food and alcoholic beverages and hectic lifestyle has led to nutritional imbalance, which is likely to mount demand for nutritional supplements, including vitamins universally in the coming years.
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Asia Pacific controlled the vitamin market’s significant share in 2018 and is anticipated to grow at the highest CAGR. The market in this region is majorly determined by China, which is the primary producer, exporter, and customer of vitamins. The rise in incomes, rising purchasing power, and substantial customer requests for nutritional & healthy products drive the market for vitamins in various industries in the region. The market for vitamins in the Asia Pacific is transforming due to its growing application in the animal feed industry. The segment covers the significant livestock populace and caters to urgent demands for livestock-based products such as milk, egg, and meat to the owners for animals.
The spearheading players in the vitamins market are Pfizer, Koninklijke DSM, Nestle, Lonza, Groupe Danone, Amway, Archer Daniels Midland Company, Bluestar Adisseo Company, AIE Pharmaceuticals Inc., and Bactolac Pharmaceuticals, Inc., Glanbia plc, BASF, Vitablend Nederland B.V., SternVitamin GmbH & Co. KG, Farbest-Tallman Foods Corporation, Watson Inc., Zagro, The Wright Group, Rabar Pty Ltd., Adisseo, Showa Denko K.K., and others.