More success in B2B online trading through product image optimization
Online trade has developed into a growth engine for many small and medium-sized companies in recent years. In addition to online marketplaces for private customers, B2B sales platforms for companies have established themselves. With increasing success, the number of registered companies and transactions processed on the platforms has risen sharply.
The competition between the sellers continues to increase within the product groups. In addition to the price, availability, and delivery time, product descriptions and product images play an increasingly important role to stand out from the competition.
Better product images and detailed images, which optimally represent the range of goods or products on offer, lead to higher click rates and more sales success.
Basics for creating optimal product images:
Photography:
Product images should be optimally and evenly illuminated to authentically reflect colors. This applies in particular to product categories such as Textiles or furniture.
Also, it should be ensured that the photos and the information on them are sharply photographed. Nothing is more annoying than presenting blurry images. The product should fill in about 75-85% of the photo so that an even distance to the edge is guaranteed. Additional product views that emphasize the product properties increase sales opportunities.
Image processing / optimization / retouching:
After photography, the images should be optimized in terms of sharpness, contrast, and color. Furthermore, an exemption on a white background is advisable, so that only the product is in the foreground without disturbing or irrelevant objects.
For the pure web presentation, 72 dpi of the image resolution is sufficient. If the images are also intended for printing flyers or catalogs, the image resolution should be 300 dpi. Small cosmetic repairs, the removal of labels, or the recoloring of parts of an object are covered by the retouching.
If you want to give professional e-commerce image optimization, do not hesitate to get in touch with clippingpathassociate.com.We are expert in Image Cut Out Service.
Why hire our services?
– Time and cost sovereignty for your online shop activities.
– Photoproduction and advanced image processing services from a single source
– Flexible e-commerce photography retouching
– Inexpensive image processing
– Uniform processing of the photos for the online shop
– Integration of new backgrounds, logos, and text
We edit professional product photos retouching for fashion, shoes, accessories, tools, toys, bicycles, and much more.
Get in touch with us to know more about our services.