The Trade Desk Launches Kokai – a New Media Buying Platform that Brings the Full Power of AI to Digital Marketing
Kokai also Features Breakthrough Measurement Tools; Free Retail Measurement Data from Pioneer Retailers; Massively Streamlined Partner Integrations; and the Programmatic Table, a Revolutionary New UX
Ventura, CA – WEBWIRE – Wednesday, June 7, 2023
Global advertising technology leader The Trade Desk (Nasdaq: TTD) today launched Kokai, a new approach to digital advertising innovation that incorporates major advances in distributed artificial intelligence (AI), measurement, partner integrations and a revolutionary, intuitive user experience. With these innovations and others, Kokai ensures that marketers at all levels can easily benefit from the full power and sophistication of programmatic advertising.
In a major advancement in programmatic AI, Kokai distributes deep learning algorithms across all aspects of the digital media buying process. With access to more than 13 million advertising impressions every second, each of which may contain thousands of distinct signals, Kokais AI innovations serve as a co-pilot to the programmatic marketer, helping make sense of that complexity in a few milliseconds in order to help advertisers buy the right ad impressions, at the right price, to reach the target audience at the best time.
Kokais distributed AI capabilities build on The Trade Desks pioneering AI work with Koa, launched in 2018. While Koa assisted the marketer in setting up campaigns based on business objectives and optimizing based on performance, Kokai distributes the power of Koas AI across various aspects of media buying on The Trade Desk platform. This includes predictive clearing, which ensures traders make bids at the optimal level; scoring every ad impression based on relevance to the advertiser; upgrading measurement and forecasting; increasing resilience, even in the absence of identifiers; budget optimization; and KPI scoring.
The Trade Desk benefits from a rich yet highly complex dataset with very high integrity. With Kokai, we are able to help our clients make sense of that data with AI, and help the marketer make the best decisions at every turn, said Jeff Green, Founder and CEO, The Trade Desk. Building on our ground-breaking work with Koa, we are distributing AI across our platform, so that it can serve as an expertly trained co-pilot to todays modern marketer.
Measurement Innovations Free Retail Measurement from Select Retail Pioneers
Kokai will also feature major new innovations in digital advertising measurement. As more advertisers embrace the power of connected TV (CTV) and retail media marketing opportunities, there is more demand to develop new ways to measure performance in these key channels. With Kokai, The Trade Desk will be launching:
- Added-value retail measurement data from pioneer retailers including Albertsons Media Collective, Walgreens Advertising Group, and others when audience data is turned on.
- The Retail Sales Index A new benchmark for measuring online and offline retail sales against retail ad spend in one place.
- The TV Quality Index Measuring the quality of the ad experience that the viewer is having across all streaming platforms and streaming content, to ensure that every campaign targets the most relevant inventory for any specific audience group.
- The Quality Reach Index Helping marketers expand their loyal customer base by accurately targeting the most relevant customer profiles.
Partner Portal for Simple, Seamless Integrations
Considering the accelerated rate and pace of innovation in advertising technology, Kokai will also feature the Partner Portal, where thousands of new partners will be able to integrate directly with The Trade Desk using simple, standard adapters. As a result, advertisers will have access to a wide array of trusted partners and services, creating an essential innovation hub of the open internet. At launch, the Partner Portal will incorporate standard adapters for key areas such as OpenPath, Unified ID 2.0, retail onboarding, measurement and third-party audience data and contextual targeting. In alpha phase, the Partner Portal has successfully helped more than 400 partners integrate seamlessly over the last two quarters.
The Programmatic Table
In terms of user experience, Kokai will incorporate a revolutionary new design based on the Periodic Table. The Programmatic Table will offer an intuitive cockpit that harnesses the full power of programmatic for all users from power traders to CMOs. It allows the user to move intuitively through the media buying process, from human decisioning through AI support, with all campaign information and relevant data surfaced on the main campaign view. Already available for select users, The Programmatic Table will launch for all users later this summer.
Programmatic advertising has evolved rapidly over the last five years, and we need to ensure that we surface the full power of data-driven decisioning for all marketers as intuitively as possible, said Green. Kokais innovations in areas such as advanced measurement, collaborative innovation, and a radical new UX will ensure The Trade Desk remains at the forefront of programmatic innovation in service of value for marketers.
The Trade Desk is unveiling Kokai at a launch event today in New York City, featuring Jeff Green, Founder and CEO of The Trade Desk; Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective; Marcy Greenberger, EVP, Managing Partner, UM/IPG; and Diego Vaccarezza, VP, Enterprise Media, CVS Health. The event will also be available via livestream.
Trade instructed to suspend importing and selling raw oysters harvested in area 56.09.3 Rivière de Crac’h-Les Presses in France
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A spokesman for the CFS said, “The CFS received notifications from the Rapid Alert System for Food and Feed of the European Commission that ready-to-eat raw oysters harvested in area 56.09.3 Rivière de Crac’h-Les Presses in France were detected with norovirus and the area concerned was closed. Preliminary investigation by the CFS found that, a local importer, M&C Asia Limited, had imported the affected raw oysters. For the sake of prudence, the CFS has immediately suspended the import into and sale within Hong Kong of raw oysters harvested in the area concerned, and instructed the importer to stop sale and remove from shelves the affected oysters.”
The spokesman said that preliminary investigation by the CFS found that 9.5 kilograms of the affected oysters had been imported by the importer concerned. Some were distributed to a restaurant and were consumed, while the remaining oysters were destroyed. The trade should also stop selling other products from the affected area if they possess them.
The spokesman pointed out that as oysters feed by filtering a large volume of seawater, pathogens can accumulate in them if they are grown in or harvested from contaminated water. Raw or partially cooked oysters are high-risk foods. Susceptible groups, such as pregnant women, young children, the elderly and people with weakened immune systems or liver diseases, should avoid eating raw oysters.
The CFS will inform the French authorities and will also notify the local trade. It will continue to follow up on the incident and take appropriate action to safeguard food safety and public health. An investigation is ongoing.
Trade instructed to suspend importing and selling of raw oysters harvested in Carlingford Lough in Ireland
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A spokesman for the CFS said, “The CFS was notified by the Centre for Health Protection of the Department of Health of two food poisoning clusters which involved consumption of raw oysters at one restaurant in Mong Kok and one restaurant in Central. The CFS conducted investigations at the restaurants concerned and found that both restaurants had sold raw oysters which had been harvested in Carlingford Lough (LH-CL-BN) in Ireland. For the sake of prudence, the CFS has immediately instructed the trade to suspend the import into and sale within Hong Kong of all raw oysters harvested in Carlingford Lough (LH-CL-BN) in Ireland. “
The CFS has also instructed the supplier and restaurants concerned to stop supplying and selling the affected raw oysters immediately, and is tracing the distribution of the affected product. The trade should also stop using or selling the product concerned immediately should they possess it.
The spokesman pointed out that as oysters feed by filtering a large volume of seawater, pathogens can accumulate in them if they are grown in or harvested from contaminated water. Raw or partially cooked oysters are high-risk foods. Susceptible groups, such as pregnant women, young children, the elderly and people with weakened immune systems or liver diseases, should avoid eating raw oysters.
The CFS will inform the Irish authorities and will also notify the local trade. It will continue to follow up on the incident and take appropriate action to safeguard food safety and public health. An investigation is ongoing.
Registry of Trade Unions of Labour Department holds Seminar on Hong Kong National Security Law for Trade Unions (with photos)
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The Government of India has made suitable amendments in the Foreign Trade Policy and Handbook of Procedures to allow for International Trade Settlement in Indian Rupees (INR) i.e., invoicing, payment, and settlement of exports / imports in Indian Rupees. Accordingly, the Directorate General of Foreign Trade (DGFT) had earlier introduced Para 2.52(d) vide Notification No. 33/2015-20 dated 16.09.2022 to permit invoicing, payment and settlements exports and imports in INR in sync with RBI’s A.P. (DIR Series) Circular No.10 dated 11th July 2022.
In continuation to the above notification, changes have been introduced under Para 2.53 of the Foreign Trade Policy, for grant of exports benefits / fulfilment of Export Obligation under the Foreign Trade Policy, for export realisations in Indian Rupees as per the RBI guidelines dated 11th July 2022.
The updated provisions for Export Realisation in Indian rupees been notified for, imports for exports (Para 2.46 of FTP), export performance for recognition as Status Holders (Para 3.20 of FTP), Realisation of export proceeds under Advance Authorisation (AA) and Duty Free Import Authorisation (DFIA) schemes (Para 4.21 of FTP) and Realisation of Export Proceeds under Export Promotion Capital Goods (EPCG) Scheme (Para 5.11 of HBP).
Accordingly, benefits / fulfilment of Export Obligation under the Foreign Trade Policy has been extended for realisations in Indian Rupees as per the RBI guidelines dated 11th July 2022. Given the rise in interest in internationalisation of Indian Rupee, the given Policy amendments have been undertaken to facilitate and to bring ease in international trade transactions in Indian Rupees.
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AD/KP/MS
Hong Kong – Trade instructed to suspend importing and selling raw oysters harvested in area 56.09.3 Rivière de Crac’h-Les Presses in France
The Centre for Food Safety (CFS) of the Food and Environmental Hygiene Department today (January 13) instructed the trade to suspend the import of raw oysters harvested in area 56.09.3 Rivière de Crac’h-Les Presses in France. The trade should also stop using or selling the product concerned immediately should they possess it.Hong Kong – Trade instructed to suspend importing and selling of raw oysters harvested in Carlingford Lough in Ireland
The Centre for Food Safety (CFS) of the Food and Environmental Hygiene Department today (January 4) instructed the trade to suspend the import of raw oysters harvested in Carlingford Lough (LH-CL-BN) in Ireland. The trade should also stop using or selling the product concerned immediately should they possess it.Hong Kong – Registry of Trade Unions of Labour Department holds Seminar on Hong Kong National Security Law for Trade Unions (with photos)
To enhance the understanding of trade union officials and staff about the Law of the People’s Republic of China on Safeguarding National Security in the Hong Kong Special Administrative Region (NSL), their awareness of national security and their obligation to abide by the law, the Registry of Trade Unions (RTU) of the Labour Department held today (December 10) the Seminar on Hong Kong National Security Law for Trade Unions at the Hong Kong Convention and Exhibition Centre.
Speaking at the seminar, the Under Secretary for Labour and Welfare, Mr Ho Kai-ming, referred to the report delivered by General Secretary Xi Jinping at the 20th National Congress of the Communist Party of China, which pointed out that Hong Kong has achieved a major transition from chaos to order following the implementation of the NSL. Yet, the Hong Kong Special Administrative Region (HKSAR) Government should continue to adopt bottom-line thinking and resolutely safeguard national security.
Mr Ho remarked that pursuant to the NSL, the RTU is responsible for educating, promoting, guiding, supervising and regulating matters concerning national security relating to registered trade unions. He said he believed that, with the implementation of the NSL, trade union activities in Hong Kong will focus more on pursuing the well-being of workers that will help drive Hong Kong to a new stage of advancing from stability to prosperity.
Mr Ho added that in enhancing the regulatory regime of trade unions, the RTU must pay regard to and protect the right and freedom of employees to form and join trade unions under the Basic Law, the Hong Kong Bill of Rights Ordinance and International Labour Conventions. However, the right to freedom of association and the right to organise are not absolute, and may be subject to restrictions provided by law for the protection of national security, public safety, public order or the rights and freedoms of others. He emphasised that trade union activities which seek to promote and defend the occupational interests of trade union members will not be affected.
Speakers at the seminar include the Vice-chairperson of the HKSAR Basic Law Committee of the Standing Committee of the National People’s Congress, Ms Maria Tam, and the Chairman of the Hong Kong Federation of Trade Unions and Legislative Council Member Mr Kingsley Wong. The speakers expounded on the relationships among the country’s Constitution, the Basic Law, the NSL and trade unions, and shared their views on the development of trade union activities after the implementation of the NSL. The RTU will collate the key information of the seminar for dissemination to trade unions during future educational activities.
A total of 210 officials, staff and members of trade unions registered under the Trade Unions Ordinance attended the seminar.Centre allows International Trade Settlements in Indian Rupees for Export Promotion Schemes under the Foreign Trade Policy
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