THIEVES NX created as tribute to esports teams championship win
PLANO, Texas – WEBWIRE – Tuesday, June 14, 2022
In the summer of 2021, 100 Thieves cemented their place in esports history with a championship title three years in the making. As 100 Thieves luxury automotive partner, Lexus created a customized NX to commemorate their victory. The THIEVES NX, unveiled in a new video yesterday, features the first generative artwork leveraging championship gameplay data.
The CHAMPION PRINT on the THIEVES NX will be familiar to 100 Thieves fans, as it mirrors their signature geo-print, yet Lexus version gives it an entirely new spin. The CHAMPION PRINT is more than just a tribute to the teams victory; its a map of how they got there.
To create a graphic representation of 100 Thieves championship win, Lexus input the raw player data into a generative design tool created especially for the project. Player actions and movements from the teams 11 winning playoff matches are represented by lines, nodes and curves. Each win is outlined in reflective red ink and etched with a designated top player name.
We felt the best way to commemorate our partners tremendous championship win was to build a one-of-a-kind THIEVES NX which was inspired by the teams winning journey, said Vinay Shahani, vice president of Lexus marketing. The intuitive and tech-forward features of the Lexus NX make it the perfect canvas and co-conspirator for this type of creative venture.
The THIEVES NX, a 2022 NX 350 F SPORT Handling AWD, is customized with 100 Thieves-themed embossed headrests, floor and cargo mats, puddle lamps, door sills and ambient illumination. Its connected and technology upgrades include Lexus Interface with available 14-inch touchscreen display; available Intuitive Parking Assist with Automatic Braking; and Drive Connect trial with Cloud Navigation, including Google points-of-interest (POI) data, Intelligent Assistant, including Hey Lexus and Destination Assist.
I cant think of a more fitting way to celebrate our championship win than our own exclusive Lexus NX, said Matthew Nadeshot Haag, founder and CEO of 100 Thieves. We cant wait to drive the THIEVES NX around L.A. and show it off to our fans at events.
Redesigned from the inside out, the all-new 2022 Lexus NX ushers in Lexus next chapter, with bold design, connected-driving feel, intuitive technology, electrification and unmatched craftsmanship. For more information on the all-new 2022 Lexus NX, visit www.lexus.com/nx.
About Lexus
Lexus passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
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Jun 6, 2022 | Business
Today Lexus unveiled its exhibit at the 2022 edition of Milan Design Week, showcasing the brand’s design philosophy and exemplifying Lexus’ commitment to sustainability.
This year’s event, Lexus: Sparks of Tomorrow, presents a trio of design explorations, all inspired by Lexus’ human-centered, future-oriented approach to design. Compelling and engaging, Lexus: Sparks of Tomorrow, includes an immersive installation by award-winning architect and designer Germane Barnes with lighting studio Aqua Creations, new prototypes from LEXUS DESIGN AWARD 2022 finalists, and work by students at London’s Royal College of art envisioning a more sustainable future.
“We are excited to return to Milan Design Week with an incredible array of projects that highlight next generation design and our commitment at Lexus to forging a path towards a carbon-neutral future through technology, craftsmanship, and innovation,” commented Brian Bolain, Lexus’ global head of marketing. “We are especially thrilled to be able to present the work of the LEXUS DESIGN AWARD 2022 finalists and Royal College of Arts students in the context of Germane Barnes’s ON/ installation, in its second iteration here with lighting design studio Aqua Creations. As Milan Design Week opens, we look forward to seeing how the public engages with the Lexus presentation, and makes our vision for the future their own.”
Developed in partnership with Lexus and Germane Barnes, the ON/ installation gives a vision for an electrified, carbon-neutral and human-centred future. The display showcases the Lexus RZ, the first Lexus dedicated battery-electric model. Rendered in a wire frame that is suspended just above the ground, the vehicle’s interpretation embodies Lexus’ vision of a more sustainable future coming into focus and embracing the ideas of electrification, technology, and bespoke design. The RZ is illuminated by Aqua Creations’ Code 130 degrees silk collection of colorful pendant lights, which add a material quality to the immersive installation reflecting Lexus’ vision for a carbon-neutral future becoming a reality. The installation will be accompanied by a lounge area featuring the new ToTeM lighting collection by Aqua Creations.
“It is thrilling to revisit the ON/ installation with Lexus and bring the display to Milan,” said Germane Barnes, principal of Studio Barnes. “The original ON/ exhibit featured the LF-Z, a concept car that signaled a move toward carbon neutrality. Now, with the RZ, we explored the evolution from concept to reality, partnering with Aqua Creations to create an environment that is infused with heightened sense of materiality. Designing for a future that is collaborative, sustainable, equitable, and prioritizes the unique experiences of individuals is both a driving force of my practice and an exciting synergy with the designers showcased across Sparks of Tomorrow.”
Visitors will also have the opportunity to explore the work of the six finalists of the LEXUS DESIGN AWARD 2022, promising talent. Finalists were chosen for their original solutions contributing to a better tomorrow, while articulating the Lexus brand’s three core principles–Anticipate, Innovate, and Captivate; while seamlessly enhancing the happiness of all, by a panel of design luminaries. The finalists spent three months developing their original proposals and creating prototypes under the enthusiastic and highly skilled mentors. Mentoring by the world’s leading creators was a once-in-a-lifetime learning experience for these up-and-coming talents and it is recognized as a feature of this Award.
Lexus’ presentation will also include work by students presenting radical new luxury transport concepts in a creative programme commissioned by Lexus, “2040: The Soul of Future Premium” for the Royal College of Art in London, UK. The project challenged postgraduate students at the college’s Intelligent Mobility Design Centre (IMDC) to explore new vehicle architectures to meet changes in European city life and society and to re-imagine the role Lexus might play as a luxury mobility brand. The six-month programme included mentoring and assessment sessions with Ian Cartabiano and Lance Scott, respectively President and Senior Manager at Lexus’ European design studio, ED2, together with Prof Dale Harrow, Chair of the IMDC, and Dr Chris Thorpe, the RCA’s Intelligent Mobility Head of Programme.
Dates and opening hours
June 6 – 12, 11 am to 9 pm
Venue
Superstudio Piu (Art Point)
Via Tortona, 27 20144 – Milano, Italy
Exhibits
ON/ installation created by Germane Barnes with Aqua Creations
Designs by the six finalists in the LEXUS DESIGN AWARD 2022
Designs by students at the Royal College of Art (RCA) in London
About Germane Barnes
Germane Barnes is the director of Studio Barnes, and Associate Professor at the University of Miami School of Architecture. Barnes’ practice investigates the connection between architecture and identity, examining architecture’s social and political agency through historical research and design speculation. Believing strongly in design as a communal process, he approaches each condition imposed on a project as an opportunity for transformation.
He was a winner of the 2021 United States Artists Fellowship, 2021 Wheelwright Prize, 2021 Architectural League Prize for Young Architects and Designers, and is a 2021-2022 Rome Prize Fellow at the American Academy in Rome.
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Apr 21, 2022 | Business
Lexus is proud to unveil details of the new “RZ”, the luxury brand’s first globally-available pure Battery EV (BEV) model.
Since the launch of the RX400h in 2005, Lexus has been a pioneer of electrification within the luxury market. As with the first RX hybrid model, our engineers have imbued our hybrid vehicles with an excellent driving identity and environmental performance. In 2019, Lexus’ fundamental approach toward vehicle electrification evolved thanks to the Lexus Electrified vision. Lexus aims to invigorate all guests’ authentic love for driving exhilaration, and in doing so, will broaden its Lexus Electrified portfolio of hybrid electric vehicle (HEV), battery electric vehicle (BEV), and plug-in hybrid electric vehicle (PHEV) products to exceed the needs and expectations of a more diverse set of luxury buyers.
The portfolio expansion will move Lexus toward another essential goal: The realization of a sustainable global society. Lexus will contribute to the realization of a carbon-neutral society by offering a full lineup of BEVs in all categories by 2030. Five years later, Lexus seeks to attain 100 percent BEV sales globally. To meet these challenges, Lexus will rigorously improve its products, along with the expertise of its personnel, by repeating “drive and fix” development at Toyota Technical Center Shimoyama (hereinafter referred to as “TTCS”), Lexus’ new operational base.
As Lexus’ first globally-available dedicated BEV model, the new RZ marks Lexus’ transition into a BEV-centered brand, and embodies the unique Lexus vehicle design and driving experience brought on by advanced electrification technology. For driving performance, the use of a BEV-specific platform (e-TNGA), as well as a lightweight and highly rigid body, has greatly evolved the fundamental performance of the vehicle by achieving optimal weight distribution through ideal placement of the battery and motor. In addition, the adoption of a new steering control and Steer-by-Wire system, along with the DIRECT4 all-wheel drive system using electrification technology, enables vehicle control that is faithful to the driver’s intention. An exhilarating driving experience is realized, making the RZ feel like a true extension of its driver. Furthermore, we pursued the creation of an audio sound that seamlessly conveys vehicle condition changes to the driver. These efforts are being carried out at TTCS, Lexus’ new development base, in order to enhance the uniquely Lexus driving flavor, the Lexus Driving Signature.
The exterior design expresses the seamless acceleration and dynamic torque-filled performance specific to BEVs. Lexus’ identifiable spindle grille is replaced by a BEV Spindle Body which focuses on aerodynamic efficiencies, optimized proportions, and style, versus serving the cooling and exhaust needs of an internal combustion engine. This styling evolution ushers in a new Lexus aesthetic and establishes a new design direction for BEV offerings. Within the spindle body is a minimalist, spacious interior focused on amplifying a sustainable mobility message and Sustainability Development Goals (SDGs) through its application of mindfully-sourced materials. Though simplistic, the space is luxurious thanks to its crafted touches and advanced technologies. In addition, the cabin features an available panoramic roof which visually opens the space, while passenger comfort is improved by a highly efficient heating system featuring a Lexus-first radiant heater.
For more information, visit https://global.toyota/en/newsroom/lexus/37204829.html
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