Lamborghini Hatfield: official opening of eleventh UK Lamborghini dealership
Expansive new showroom inaugurated together with unveiling of commemorative Lamborghini 60th anniversary artwork
SantAgata Bolognese/Hatfield – WEBWIRE – Friday, June 23, 2023
Lamborghini Hatfield officially opens, with a gala VIP event at the new dealership location marking the eleventh official franchised outlet for Automobili Lamborghini in the UK. Owned and operated by HR Owen Group, one of the UKs largest specialist luxury and sports car dealer groups, the substantial new Hatfield location delivers extensive showroom and aftersales facilities, reflecting the growing UK Lamborghini car parc and model line-up.
In Hatfield for the dealerships inauguration, Chairman and CEO Stephan Winkelmann said, This is a very significant investment and commitment by our franchise partner HR Owen, that reflects the strength of the Lamborghini brand in the UK and in turn our commitment to the UK market. Lamborghinis appeal, not only in terms of our models desirability but a fascination with the brand, continues to build in the UK and around the world: this new dealership and its representation of our marque is an endorsement of Lamborghinis attractiveness as a super sports car manufacturer and global luxury brand.
Located on a new 2.06-hectare development by HR Owen in Mosquito Way, Hatfield, the expansive 500 sq m Lamborghini showroom includes an upstairs mezzanine lounge with views over the showroom below and a dedicated Ad Personam studio, where clients can choose from virtually unlimited colour and trim options to personalize their new Lamborghini. The 870 sq m aftersales facility includes a 14-bay technical centre, and a drive-in service reception that scans cars on check-in and automatically appraises condition.
More than 200 guests joined Lamborghini executives and Lamborghini Hatfield and HR Owen management for the opening event. A unique artwork by Hatfield-based artist Mark Evans was also unveiled, a bull etched on leather: just one artwork commissioned by Lamborghini dealers worldwide as part of the celebrations for Lamborghinis 60th anniversary in 2023.
Cars on display included the new Lamborghini Revuelto[1], the marques first V12 super sports plug-in hybrid HPEV (High Performance Electrified Vehicle), which was unveiled earlier this year with orders already accounting for two years production. The Huracn Sterrato[2], produced in just 1499 units that are all sold, was also displayed along with a Lamborghini Countach LPI 800-4 and the current Huracn and Urus Super SUV ranges.
We are very proud to officially open Lamborghini Hatfield, which is the result of a significant investment and a clear illustration of our passionate commitment to Lamborghini, said HR Owen CEO Ken Choo. Our Hatfield development the culmination of Berjaya Group founder, Vincent Tans vision to create the ultimate supercar experience is truly a destination for our Lamborghini clients, with the space and facilities to not only display new and pre-owned models and provide the best aftersales care possible, but to create events and host activities that reflect Lamborghinis Italian super sports heritage and lifestyle.
Automobili Lamborghini has eleven dealerships across the UK: three further locations owned by HR Owen in London, Manchester and Pangbourne, as well as Birmingham, Edinburgh, Leicester, Chelmsford, Tunbridge Wells, Bristol and Leeds. Automobili Lamborghini announced its best-ever annual results for the year ending 2022, with global deliveries at 9,233 units while turnover topped 2 billion for the first time. The UK is the fourth largest market worldwide, behind the USA, Chinese mainland/Hong Kong/Macau, and Germany: the UK delivered 650 cars in 2022, up 15% compared to 2021.
[1]The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data are in the type of approval stage. [2] Fuel consumption and emission values of Huracn Sterrato; Fuel consumption combined: 14,9 l/100km (WLTP); CO2-emissions combined: 337 g/km (WLTP)
SantAgata Bolognese – WEBWIRE – Thursday, March 16, 2023
Automobili Lamborghini and Carbon Champagne toasted its new partnership at the Italian super sports car brands SantAgata Bolognese factory. Carbon Champagne was created in 2011 by Carbon CEO Alexandre Mea, a fifth-generation heir to his Devavry family Champagne house established in 1920. His low volume, exclusive Champagne is produced using hand-processed Grand Cru and Premier Cru fruit from the family vineyard, stored in oak barrels for a depth and character of flavor, then bottled in the Carbon-crafted bottles. The carbon wrap of the bottles is constructed from a complex 37-step process, applied in various carbon and colored finishes, and importantly protecting the precious Champagne from light and preserving its taste. The ultra-premium Champagne, crafted in time-honored traditions, juxtaposes with the high-tech innovation of the carbon fiber bottles. Carbon Champagne will be a partner supporting both for motorsports events as well as exclusive lifestyle celebrations. Lamborghini is a brand that evokes traditional craftsmanship and future tech in everything it does, said Automobili Lamborghini Chairman and CEO Stephan Winkelmann. Carbon Champagne conjures similar celebrations of an authentic, exclusive and aspirational lifestyle and our partnership is a vivid reflection of both brands approach to using traditional skills alongside cutting edge ideas and technologies. Alexandre Mea, CEO of Champagne CARBON, said: We strive for excellence in all that we do: in production of our Champagne, through the unique Carbon presentation, and the experience that results from every taste. Beyond the mastering of our fields of competence, our principles reflect those of Automobili Lamborghini: our Champagne house represents more than an inspirational product, it is a way of life and a philosophy.
SantAgata Bolognese – WEBWIRE – Friday, January 20, 2023
The 2022 was full of successes and novelties for Automobili Lamborghini. A year that leads the way for previous ones in terms of goals and great achievements. It is the result of the collaboration of a team present and branched all over the world – a symbol of the brands internationality – which revolves around the company and which, in the desire to achieve a common goal, has worked with great professionalism, competence and passion. A worldwide reputation that, in recent years, has established the brand even further with exclusive activities and events, challenging projects and initiatives, constant listening to the community and special attention to customers, putting their needs and desires first to transform their Lamborghini dream into reality. A global vision with an eye to the local because the roots should not be forgotten, and it is there that success foundations are laid. SantAgata Bolognese has been and always will remain the reference point from where Automobili Lamborghini disseminates its internationality under one common denominator that can be translated into the word: excellence.
SantAgata Bolognese – WEBWIRE – Monday, November 14, 2022 Automobili Lamborghini is about to present the new Huracán Sterrato[1]: the first super sports car designed for maximum driving pleasure even away from the asphalt on loose or dirt surfaces, reinterpreting the very concept of sportiness and emphasizing the brand principles of brave, authentic and unexpected.
Three video teasers had shown the Sterrato in action in different environments. Today, this unexpected super sports car shows its real skin for the first time, in anticipation of the official world premiere later this month. For the first time Automobili Lamborghini will celebrate an unveiling of a new car at the Art Basel in Miami, on November 30. Stay tuned.
SantAgata Bolognese/Pebble Beach – WEBWIRE – Friday, August 19, 2022 Automobili Lamborghini announces the Urus Performante, raising the bar on Super SUV sportiness and performance with design emphases that reflect the new Urus prowess on street, track and loose surfaces. The Urus Performante establishes itself on first sight with a new level of powerful styling that asserts the super sports engineering within.
Ahead of its premiere the Urus Performante set a new record in the production SUV category on the Pikes Peak International Hill Climb Road, crossing the finish line at 4302 meters (14,115 ft) in 10:32.064 and beating the previous 2018 record of 10:49.902.
The Urus Performante takes the supreme performance and distinctive looks of Lamborghinis ground-breaking Super SUV to the next level, retaining its luxurious versatility and delivering the most engaging driving experience: not only on road but in every environment, distinguished through an alluring design that denotes new benchmarks for driving dynamism in what is already a remarkable car, says Stephan Winkelmann, Lamborghini Chairman and CEO. The Urus set a new standard at its launch, taking Lamborghinis design DNA and technological talent and delivering the worlds first Super SUV for a new era: the Urus Performante sets the bar even higher for the SUV segment.
Designed for performance
The Urus Performante resounds with bold, aeronautical dynamism, from first glance, at every angle: its not just from the front that the Performante commands the road. A pure, sharper, more prominent bonnet and bumper design immediately highlights the Performantes super sports genetics yet retains the Urus innate elegance. The Urus Performantes extensive use of composite materials makes it the car with the highest number of carbon fiber parts in its segment.
The Urus Performantes very bold and characterful design perfectly integrates the improved aerodynamics incorporating the front bumpers air curtain, with significant visual differentiation including the new lightweight carbon fiber engine bonnet and extensive use of carbon fiber throughout reminding of its Performante heritage. This benchmarking Urus is designed as a unique driver-oriented Super SUV, says Mitja Borkert, Head of Design.
With deep cuts in the hood lines down to the new front bumper, the bonnet including air outlet is forged from lightweight carbon fiber in body colour or partially visible carbon fiber as an option. A roof in optional carbon fiber references Lamborghini super sports models such as Huracán Performante and Super Trofeo.
The front bumper and splitter in carbon fiber sport assertive new lines: new black front air-intakes deliver increased engine cooling and maximum expression of the SUVs super sports heritage. A new air curtain draws airflow over the front wheels, within an aerodynamic design theme that decreases drag the new bonnets air outlet contribute to the overall aerodynamics efficiency and helps the engine cooling. The newly-designed rear spoiler, increases rear downforce of the Urus Performante by 38%.
New steel springs lower the Performantes chassis by 20 mm, with a wheel track that is broader by 16 millimeters, over which wider carbon fiber wheel arches embrace new optional 23 or forged 22 lightweight wheels with titanium bolts and specially developed Pirelli tires.
In profile, the Urus Performantes lowered stance is accented by its prominent front, and rear wing and bumper, increasing its overall length by 25 mm. The rear of the Urus Performante is equally distinctive by its purposeful high-performance design. A rear spoiler with carbon fiber fins takes design inspiration from the Aventador SVJ and contributes to the increased downforce.
The lower rear bumper and diffuser is also in carbon fiber with a lightweight titanium Akrapovič sports exhaust as standard, developing its characteristic Lamborghini resonance depending on the drive mode selected. The bi-color livery scheme accentuates the dynamism of this Performante model: against the body color, features such as black painted door handles, CFK air outlets over the bonnet and CFK spoiler lip.
Inside, the cockpit features Nero Cosmus black Alcantara as standard with a new hexagonal seat stitching design, the Performante trim, and further options including a leather interior. Dedicated color and trim options include extension of the Performante trim on doors, roof-lining, seat backrest and rear wall, with further Ad Personam customization including interior matt carbon fiber details, red door handles, and a customized kickplate with Ad Personam logo. The black Alcantara/leather steering wheel is trimmed in matt black as well as the Aluminum interior trim in black anodized. With the optional Dark Package, the matt black treatment can be extended to other interior details including the lever of the Urus central TAMBURO, hosting controls such as the start/stop button and drive mode selector. A new HMI graphic, with a dedicated design for the Urus Performante, features on both the center console screen and in a large arc across the main display.
Engineered for driving
The Urus Performante takes to the road as a lightweight, honed athlete. Its muscular stance, distinctive design, V8 twin turbo powerplant and lightweight sports exhaust establish it through sight, sound and experience as the most exciting contender on every road, track and loose surface. This is a super sports car drivers SUV, says Rouven Mohr, Chief Technical Officer.
The Performantes power is increased by 16 CV to 666 CV, and its weight reduced by 47 kg, giving it a best-in-class weight-to-power ratio of 3,2. Accelerating from 0-100 km/h in just 3.3 seconds, and braking from 100 km to standstill in 32.9 m, the Urus Performante produces 850 Nm of torque at 2,300 to 4,500 rpm, with its benchmarking longitudinal abilities including a top speed of 306 km/h matched by its responsiveness, handling and stability. Aerodynamic efficiency is improved, and overall downforce increases by 8%. Torque distribution is optimized thanks to a new differential, delivering a ratio increase from 3.16 to 3.4 in drive conditions and from 3.02 to 3.33 when coasting.
The tires Pirelli P Zero (sizes 285/40 R22 and 325/35 R22) come alongside with an evolution of the Urus Pirelli P Zero Trofeo R: for the first time, the Pirelli semi-slick tire has been developed to meet the characteristics of an SUV, with this particular variant developed in co-operation with Lamborghini. The result of the collaboration is a tire with increased versatility, returning high performance both on dry asphalt with high ambient temperatures and on wet surfaces with colder temperatures.
At the wheel, the Urus Performante allows the driver a new intimacy with the road beneath him, with enhanced agility, feedback and sports orientation. A recalibration of the front wheel steering enhances connection with the road with precise inputs and direct feedback. The rear-wheel steerings faster intervention increases turn-in agility complemented by torque vectoring of the rear differential both on-road and in off-road mode.
The re-engineered drive modes allow the Urus Performante pilot to select the perfect set-up for every environment: in STRADA, the Urus provides a comfortable and luxurious ride with smooth damping. In SPORT mode the driver enjoys enhanced throttle response, with the rear-wheel steering more agile at low speeds and stable at high speed, with oversteer fun-to-drive characteristics and a faster gear-shift: the sportier chassis set-up including new stiffer steel springs and specific dampers tuning, maximizes feedback to engage the pilot in serious driving fun.
In CORSA, the Urus Performantes race car persona is let loose with supreme handling: high-speed stability, flat cornering supported by the active anti-roll bars and maximum damping, while the sports exhaust reminds those inside and out that this is a Lamborghini built on super sports heritage.
Alongside the standard drive modes, the Urus Performante introduces a new RALLY selection, elevating the Super SUVs fun-to-drive sportiness to a thrilling new level on dirt tracks. Its oversteer character is amplified with anti-roll and damping systems optimized for steel springs on rough and more extreme surfaces, raising the bar for a new level of Super SUV performance.
The Chinese market will enjoy the technical upgrades delivered by the new Urus Performante, with engine power set at 640 CV for homologation reasons.
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The Lamborghini Urus Performante – Raising the bar on the Super SUV
– The new benchmark for Super SUV fun to drive performance
– New level of lightweight, aerodynamic design and sportier driving dynamics
– Lower, wider, lighter by 47 kg with increased power of 666 CV: the new reference for weight-to-power ratio in a Super SUV
– Acceleration 0-100 km/h in 3.3 seconds and top speed of 306 km/h
– Specific drive mode calibrations and new RALLY mode for dirt tracks
First delivery to customer within end of 2022
Italy 215,261
UK 170.260 GBP
Europe 218,487
USA 260,676 $
China 3,297,290 RMB (including VAT)
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