Jorge Zu�iga Blanco explains how the digital payments space is changing

Leading business specialist and entrepreneur Jorge Zuiga Blanco provides insight into how digital payments are going to change over the next few years.

San Jos, Costa Rica – WEBWIRE

The rise of smartphones has enabled the rise of digital payments, which have been amplified during the pandemic. There is, however, still a lot of work left to be done in developing the payment ecosystem. An entrepreneur and innovation expert from Costa Rica, Jorge Zuiga Blanco, explains the trends that will be the biggest contributors to digital payments in the future.

As a result of technological innovations made by traditional banks and the emergence of FinTech companies and new payment service providers, the financial services industry is undergoing a paradigm shift. This is being driven by innovation made by traditional banks as well as the introduction of services that provide technology-based solutions to meet the financial needs of customers.

Although cash remains the preferred method of payment during this pandemic, electronic payments have increased rapidly as well. As it makes life easier for users in the future by providing them with the option of paying without friction at any time and place, along with tracking their spending patterns, it promises to continue to develop in the future as well.

Companies, SMEs and organizations can take advantage of this in order to reduce their costs and become more competitive in the marketplace, in addition to having the opportunity to lead agile management and automation.

Using mobile payments to send money, to pay in physical stores, and to shop online in 2021 is, without a doubt, a growing trend, according to Zuiga. As a result, it has also inspired the combination of wallets and QR codes, which are now a popular choice due to the ease of use and the power that they provide.

As for contactless payments, they are on the verge of becoming a thing of the past. In fact, contactless payments are a form of payment in which you can pay just by bringing the card into the market. You can use this method of payment with a few simple touches, whether you are using a credit card, a debit card, or even your smartphone.

In addition to being implemented in travel systems, hotels, and in business in general, they are also being implemented in the travel industry. In the US, for example, nine out of ten businesses will be contactless in 2021, proving that there is a real thing, at least in the first world.

By implementing intelligence into the online business world, customers can provide information to the business through chatbots. In addition, customers can provide business instructions and applications to the business.

Similarly, Google has also been developing a variety of such solutions for a considerable time. However, it is important to note that it is still premature in terms of its general implementation.

There is no longer any need to use an iPad to make purchases using QR codes. FinTechs and a study of a dozen virtual wallet apps in the region have helped make QR code adoption easier, presenting them as a useful, powerful and easy way to make purchases.

According to Zuiga, In the case of an epidemic, it is also particularly beneficial to discourage physical contact between people, since most Latin American respondents expect to use modern payment technologies such as QR codes this year, according to a survey performed by Mastercard last year.

In the next decade, there will be an increase in change in the environment, driven by biometric technology, artificial intelligence, virtual reality and blockchain. All of this will play a significant role in supporting the development of new payment methods.

With these invisible payments, consumers will be able to make purchases without cash, a credit card or any other device, and with just their fingerprint, face or voice. As a result of the integrated financial market, businesses of all sizes will be able to offer banking services and products through their digital channels, regardless of whether they are financial institutions or not. This will bring about a significant change in business.

There will be an increase in the number of services that can be provided to the user in this line of business, especially if solutions like buy now, pay later (BNPL), which allows dividing purchases into several units, are adopted. It is also expected that large technology companies, such as Google, Facebook, Apple, Amazon, Alibaba and others, will play an important role in the reorganization of the payment ecosystem.

By adding new players to its payment system (which hasnt yet reached its capacity) and creating new solutions through the use of technology, the financial industry has a great chance to grow its payment system in the future.

About Jorge Zuiga Blanco

Jorge Zuiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world. He has a diverse background of industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets. He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their businesses.

Jorge Zu�iga Blanco offers suggestions on how to keep an eCommerce business running smoothly

Leading business specialist and entrepreneur Jorge Zuiga Blanco explains what it takes to keep an eCommerce business running efficiently throughout its lifetime.

San Jos, Costa Rica – WEBWIRE

From large corporations to local shops and even home-based entrepreneurs, e-commerce continues to be an important channel for keeping an organizations revenue streams on track. Especially for small business owners, ecommerce is the main way of doing business these days. Successful Costa Rican entrepreneur and entrepreneur Jorge Zuiga Blanco shares seven ways to ensure ecommerce success.

Technology should not be a barrier. There are so many tools today like stay-at-home sales that include integrated shopping carts that take all the guesswork out of it. Zuiga explains, Know your options and decide whats right for you. This is important for overcoming technical barriers and almost everything today is plug-and-play.

Since your customers dont always live in the same area as the business, its increasingly difficult to understand their likes and dislikes. Its also just as difficult to find them – regardless of where they are – providing value services.

With so many choices, it can sometimes be difficult for consumers to know where to turn. Building trust between customers is a guarantee that the business will be successful. Build relationships with your customers, through email newsletters, blogs, and other social media options, to stand out from the crowd and understand what the customer wants.

Although entrepreneurs and business owners would love to offer their products or services to anyone, it is not only logical, but also almost impossible. Its important to choose a market area and focus your business on that, Zuiga said. Make sure you understand who your segment is, and keep in mind that this may change as the business grows. Always keep your finger on the pulse of the overall consumer market and adapt accordingly.

People love business and are happy when a product or service is put together. Create promotions and sales opportunities that combine two or more offers to set yourself apart from the competition.

Dont focus too much on one product. Be flexible and offer a variety that may appeal to more than one market. This can only be achieved through careful research and market research, but the effort will pay off in the long run.

Creating a sales pitch can go a long way in increasing sales. Allow the buyer to start with a free or cheap offer and then add other things that create value not only for the business, but also for the buyer. This sale can work during the purchase process, including sales when, for example, a one-time offer can be made.

Ensure that goods or services can be delivered quickly. We live in a world that expects instant gratification, says Zuiga. When a consumer buys something online, they want to be sure it will be delivered within days, not weeks. The faster you can deliver, the happier the customer will be and this will lead to more, more frequent sales.

The main concern that every internet business marketer must understand is metrics. Find out your cost to acquire a customer and average basket value to determine the effectiveness of the marketing program. Ultimately, the company that spends the least to acquire customers wins the competition.

About Jorge Zuiga Blanco

Jorge Zuiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world. He has a diverse background of industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets. He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their businesses.

Jorge Zu�iga Blanco explains what it takes to be an entrepreneur in Latin America

Leading business specialist and entrepreneur Jorge Zuñiga Blanco explores the different facets of becoming a successful entrepreneur in the Latin American ecosystem.


San José, Costa Rica – WEBWIRE



In the last decade, we saw how Latin American talent gained greater relevance in the world of technology business. So much so that the entrepreneurial ecosystem of the region was positioned as one of the maximum references in innovation and development. In fact, Latin American technology companies represent 3.8% of the region’s GDP, and the number of companies valued at $1 billion is close to doubling year on year. Jorge Zuñiga Blanco, a lifelong entrepreneur and business expert, provides insight into what it takes to be an entrepreneur in the evolving Latin American market.


With different business strategies, Latin American technology startups – that is, those companies that are still in their infancy – are strong in their markets. They generate value for society and create jobs, economic opportunities and new solutions for the recent needs of hundreds of thousands of people.


In order to succeed, there are several considerations entrepreneurs need to keep in mind. The first is to recognize that there is everything to build. You start from a white canvas, so understanding the business model in depth is essential for the creation and execution of the indicated actions.


At the same time that we learn, we are educators: assuming that the rest of the areas and leaders understand the work of the communicator is a mistake. We must share our knowledge and the importance of reputation for the development or purpose of a brand. Simply put, don’t underestimate the positive impact communication can have on all areas of the business.


Identify the mission. Explains Zuñiga, “People don’t buy what you do. Instead, they buy why you do it. You must show what you believe.”


In every startup, there is a mission – which goes above commercial plans – and a purpose – that explains why we do what we do, the engine that moves us day by day. The work of the communicator is to put it on paper, make it a reality, and, even more, enhance it. If the purpose is present in each message, it will undoubtedly be much more inspiring for the audience.


Reputation is built over the long term. Everything we do for the company speaks of who we are. From our area, we can contribute to the business from innumerable aspects: either to generate trust or credibility, attract talent or financing.


Therefore, in each communication strategy outlined, the stage of the company must be taken into account. We do not communicate the same when the startup goes through an investment round as when it launches a particular product or service.


Change is the only constant. On the entrepreneurial path, adaptability and agility become indispensable soft skills. Plans are going to change permanently and it’s natural that happens. To accompany the business, the communicator must be flexible, continuously reinvent himself and priorities, make friends with the vortex and take risks.


Lastly, the success of a startup enhances the ecosystem. Each communication achievement is a contribution to the positioning of Latin American entrepreneurial talent. And, in the medium term, this translates into more opportunities for the sector and progress in the region.


About Jorge Zuñiga Blanco


Jorge Zuñiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world. He has a diverse background of industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets. He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their businesses.

Jorge Zu�iga Blanco provides insight into digital marketing trends coming in 2023

Leading marketing specialist and entrepreneur Jorge Zuñiga Blanco provides a breakdown of some of the trends that will highlight the new digital marketing space in 2023.

San José, Costa Rica – WEBWIRE



2021 and 2022 have been years of growth for many new marketing trends. Trends such as the rise of content, video marketing and the importance of privacy have undoubtedly been the engines that have generated important changes in the sector. In addition, these new trends have impacted the way in which brands and companies from all sectors apply digital marketing and advertising strategies to reach their target audience. More is coming in 2023 and Jorge Zuñiga Blanco, an entrepreneur and marketing expert, explains some of the trends coming in the new year.


In terms of advertising investment, many countries have already recovered from the investment levels of 2019, but some are facing a slower recovery. Despite the fact that 50% of marketing professionals consider that the first half of 2022 has been better than expected, expectations extend toward 2023.


For its part, a relevant fact is that advertising investment in online media has been consolidated after significant growth in 2020. 50% of companies are investing more than 40% of their budget in advertising in digital media and formats, a trend that will continue to increase by 2023.


Marketing agencies focused in recent years on ultra-specialization. This has caused many companies to manage their marketing with a pool of agencies that sometimes becomes unmanageable and makes strategic alignment complicated. For this reason, companies are forced to manage four or five different agencies, which leads to a model that usually ends in chaos.


That is why in 2023 and the coming years, the marketing agency that works as the only 360° agency, with services that cover the areas of marketing and communication that brands require, will be the one that will be able to face this market, both economically and strategically. 360º marketing covers a high range of services, such as traditional marketing, digital marketing, mobile marketing, website optimization, among others.


“It is no secret that the marketing sector in the last two years has been conditioned by the end of the pandemic and more recently by the conflict in Ukraine,” explains Zuñiga. “When it comes to companies’ advertising investment, one of the main fears of many sectors is inflation, which can curb the consumption of non-essential products.”


This is because the increase in the prices of essential products reduces the purchasing power of customers, and this directly affects sales. In this context, all disciplines that offer a shorter-term ROI gain weight with respect to medium- and long-term actions. Some metrics that are used in the context of performance marketing include CPM, CPC, CPA and others.


The human-centric approach in marketing seeks to connect with the people behind that figure of the consumer, putting their needs at the center of everything and designing strategies that allow creating more empathetic links with the audience.


This approach has been gaining weight during 2022. In 2023, it will become even more important as more marketers begin to implement human-centric strategies.


For the marketing sector, companies and also agencies must build a connection with their customers based on their most human side, ceasing to treat them as another sales figure and transmitting a message in line with their needs and with the values of the brand.


With omnichannel marketing, the border between digital and offline is increasingly blurred. Of course, there are online channels and offline channels, but the relevant thing is not so much the type of channel, but the strategy that unifies all those actions from a single sense.


Already in the years before the pandemic, we had been observing a shift towards an increasingly omnichannel consumer and user that, as we mentioned, blurs the boundaries between offline and online.


Concludes Zuñiga, “What the pandemic has come to do is accelerate that change. This has forced brands, media and agencies to have much more interdisciplinary teams. That is, teams that combine not only professionals specialized in all areas of marketing, but also professionals from other disciplines, such as technology.”


About Jorge Zuñiga Blanco


Jorge Zuñiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world. He has a diverse background of industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets. He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their business.

Jorge Zu�iga Blanco discusses proper time management skills as a business owner

Business and marketing expert Jorge Zuñiga Blanco offers valuable insight into how entrepreneurs and business owners can best manage their time to be more productive.

San José, Costa Rica – WEBWIRE



It is essential for businesspeople to learn how to manage a never-ending list of tasks, such as keeping clients on time, paying their bills on time, and managing the workforce. Time management is a key part of a business’s success. Jorge Zuñiga Blanco, a Costa Rican entrepreneur, shares some of his top tips.


An allegorical or exact mess can cause obstructions and slow down work processes. Entrepreneurs will not be able to effectively address their day’s tasks if the workspace or any other task is in a mess. Zuñiga says, “Set goals and start small.” Once you have created a framework that is efficient, find your niche and don’t let yourself get distracted.


Software applications should be used at all costs. Zuñiga adds, “Let the computer or your cell phone do as much work as you can reasonably expect.” There are many applications that can do almost any task, and all of them can help the business leader stay organized.“ Some of these applications, such as Harvest, Trello, or Wunderlist, offer a range of capabilities and characteristics that can prove to be very valuable to entrepreneurs.


Business owners must attempt to manage each aspect of their business. This can lead to paradoxes and sometimes can prove counter-productive. Delegate tasks and duties whenever possible. Consider outsourcing some of your organization’s tasks. This would not only reduce the burden but also save money.


Money-related administration is one of the most common tasks of any activity. It’s also one of the most important. Zuñiga clarifies, ”Indeed, you need to have an accounting framework in place before you start your business.“ You should be educated and keep up to date with the accounts. If you wait too long to start, you’ll be lost.


There are only a few financial management tools that can take the mystery out of the cash flow. QuickBooks is the most well-known alternative. However, MineralTree and others have more specific applications depending on your business needs.


If the business is small-scale, it might be difficult to find work without having a group of people looking at you. A ”solopreneur” as they call themselves, must be engaged and inspired in a constant manner and not allow interruptions to get in the way. Maintain a balance between your home and work life. This will help you make the most of your time and turn your business into a real progress.


It could indicate that your current routine is not working. You may not be able to make the arrangement disappear, but you will be more effective at managing the rushed days if you do everything you can.


Starting a business, and dealing with an efficient one in general, can be fun and rewarding. However, it is important to remember that there will always be steps that need to be taken. You will be able to overcome any obstacle if you are able to plan ahead and stay centered.


About Jorge Zuñiga Blanco


Jorge Zuñiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world. He has a diverse background of industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets. He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their business.