Over the past year , under the aegis of the Ministry of Tribal Affairs, TRIFED has implemented several initiatives to help improve the livelihoods of the beleaguered tribals who had been severely impacted due to the pandemic. To ensure that these initiatives reach the tribals and they benefit from the existing schemes and initiatives, TRIFED’s regional officials across the country will be going to identified villages with a significant tribal population across the country and will set up base there till 31st March, 2021. Being present on the ground level will help TRIFED’s officials oversee the implementation of these programmes and ensure the empowerment of the tribal brethren.
Adapting Go Vocal for Local, into Go Vocal for Local Go Tribal – Mera Van Mera Dhan Mera Udyam, several of these pathbreaking initiatives, other than the existing programmes, have emerged as a panacea for the tribals.
These initiatives include programmes like Van Dhan tribal start-ups and Schemes like Mechanism for Marketing of Minor Forest Produce (MFP) through Minimum Support Price (MSP) & Development of Value Chain for MFP’, that provides MSP to gatherers of forest produces and introducing value addition and marketing through tribal groups and clusters which has found widespread acceptance across the country.
An all-encompassing digitisation drive had also been launched to not only promote tribal commerce but also map and link its village-based tribal producers and artisans to national and international markets by setting up state of art e- platforms benchmarked to international standards.
TRIFED has digitized all the information related to the forest dwellers associated with the VanDhan Yojana, village haats and their warehouses into a VanDhan MIS portal. This digitization effort wherein all tribal clusters are identified and mapped using GIS technology will be capitalized upon during this phase of Village connect. TRIFED officials will ensure that all the tribal producersand clusters have been mapped to these digital systems and will receive all the benefits available in convergence with other Ministries and agencies. in villages will be connected to this portal.
Moreover, TRIFED has also launched a marketplace for tribal producers – forest dwellers and artisans, to facilitate the purchase of MFPs, handicrafts and handlooms online. Gradually 5 lakh tribal producers across the country and sourcing their natural produce, handcrafted goods are being onboarded on the marketplace. With the presence of the TRIFED officials on ground, it is expected that tribal artisans will be adequately informed and helped so that they can find greater access to larger markets and thereby improve their incomes.
It is expected that this phase of TRIFED’s village and digital connect will aid immensely in the successful implementation of all planned initiatives in the next year and effecta complete transformation of the tribal ecosystem across the country
Kestone, among India’s leading integrated marketing services company and a wholly-owned subsidiary of Career Launcher (NSE, BSE: CLEDUCATE) and Give India, India’s most trusted platform for donors, present Imagine, India’s largest 24-hour Virtual Global Fundraiser Connect from 10-11 Oct 2020.
Imagine in its 24 hrs of content will bring together Arunachalam Muruganantham – Padman of India, Atul Khatri – an Indian stand-up comedian , Dharmendra Rai – Mind Map Trainer, Dr. Mickey Mehta, Global leading holistic health guru and corporate life coach, Jessie Paul, CEO, Paul Writer, Anand Neelakantan, well known author & screenwriter, C. K. Kumaravel, Co-founder of Groom India Salon & Spa, Sourabh Kaushal, Internationally Acclaimed Entrepreneur and over 50+ other artists, influencers, business leaders, thought leaders and social change makers from across the globe to connect, collaborate and contribute to support the noble cause of enabling uninterrupted education in the post-COVID world, through inspiring sessions, workshops and performances.
The event is a celebration of the human spirit and a demonstration of the power of technology to bridge physical boundaries and barriers to provide a platform for people to come together from across the globe. Now more than ever is the time for us to reimagine the world as we know it and look beyond the constraints of the current reality that we are faced with. While we have already witnessed a sea change through technological transformation in every aspect of our life, this is just the tip of the iceberg. It is time for us to leverage technology in novel ways to stay connected, keep our social accountability alive, innovate and build new communities as we navigate this new normal.
Speaking on the occasion, Piyush Gupta, President, Kestone said, “While we settle into the new normal and stay connected using newer technologies, we can’t ignore that a sizeable population of India is still deprived of the basic necessities required to be part of the online learning modes in this pandemic impacted world. Social responsibility in education is critical now. The shift from physical to online has its own challenges and the lesser privileged children are the ones who are suffering the most with no access to digital means of modern education. Imagine – India’s 24-hour Virtual Global Fundraiser Connect is our humble attempt to rekindle this sense among all and bring together known and unknown personalities from across the world to collaborate for a single cause that has the power to change the world.”
Priyanka Prakash, Head-Online Giving, Marketing & Partnerships, GiveIndia:- further added “We are happy to partner with Kestone for Imagine, the 24-hour virtual connect for a cause. At GiveIndia, we have always been keen to collaborate with prospects that aim for a heightened social impact. With Imagine, we intend to support children’s education by making them access e-learning in these curtailed times”
About Kestone IMS Pvt Ltd. Founded in 1997, Kestone IMS is among India’s leading integrated marketing solutions provider with a presence in 6 areas – digital marketing, event management, manpower services, training, Marcom, and CEP. A wholly-owned subsidiary of Career Launcher (NSE, BSE: CLEDUCATE), its headquartered in New Delhi with offices in Bengaluru & Mumbai in India besides Singapore, Dubai & the US. The Rs. 130 crore Kestone counts Dell and Cisco as among its longest-serving clients and has strategized & executed several programs/campaigns for 100+ companies across IT, ITES, FMCG, travel, transport, automotive and real estate, etc. It has built a portfolio of IP – Melting Pot, Inquizitive Minds,Pocket Events, and Axis. Kestone has won ACEF Global Customer Engagement Awards in 2018, 2019 & 2020, WOW Awards, Lighthouse Insights Best Mobile Marketing 2018, and Marketing Excellence Awards 2017 among other accolades.
About Give India
GiveIndia exists to alleviate poverty by enabling the world to give. Established in 2000, we are India’s most trusted giving platform. Our suite of products & solutions enables all givers – individuals and organizations – to donate conveniently to any cause directly on our platform, at their workplace, or through one of our partners. Our community of 1.5M+ donors and 150+ partners have supported 1500+ verified nonprofits, impacting 8M+ lives across India
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